Make sure you join us for our social media bootcamp! We’ll be providing a informational and hands-on similar on how social media marketing can be used for businesses, for your job, and even for career advancement. This year, we will be in Athens for the first time on October 27 and 28 and in Buckhead on November 18. Sign up
today to reserve your spot!
A carefully crafted social media program engages both your ‘zealots’ and others interested in your cause. It also can be legitimately be categorized as a program expense. We can explain how.
Social is not primarily a fundraising vehicle. It is a necessary for getting the word out on specific programs, for providing timely information on evidences of mission and most importantly, engaging followers in online conversations related to mission and programs.
Google is penalizing non-mobile responsive sites.
Here are some tips to help your site:
Facebook Instant articles. These articles are an easy way to optimize pages for mobile visitors and decrease load times.
Blogging. An excellent platform to reach potential followers as it resonates with search terms.
Installing a donate button on Facebook.
Live stream. Using Twitter’s Periscope or Facebook’s live stream feature are excellent ways to engage supporters.
By making the most of social media applications and opportunities, organizations can improve their search ranking and thereby reach a larger interested audience.
Check if your site is mobile friendly below:
Facebook has begun rolling out a tool that’ll enable nonprofits to create campaign fundraisers on their site. This will allow friends and followers to donate money within Facebook itself.
In tests, Facebook noted the nonprofit-created fundraiser pages that performed best were those that included compelling human-interest stories. “We need to create more personal channels for the fundraiser creators to communicate with potential donors.”
It is a great tool for non profits to be able to utilize. Facebook is the #1 time spent site on the internet. Another reason to gear up your social program. We’re here to help!
Find out how to add a Donate button on your page below:
Not sure if your social media is all it should be? Need that outside perspective to convince the bosses there is a better way to use social media?
For a limited time, GRM’s social analytics team will offer a complimentary written report
that looks at factors impacting engagement, brand story amplification, driving specific actions, competitive ranking and impact on search and web traffic.
Respond to firstname.lastname@example.org.
Facebook live is … well, a video that is posted “live”- in real time on Facebook.
While the guests at The Kahala’s beach were likely more preoccupied with relaxing matters, viewers on Facebook apparently wanted to dream they were there. GRM’s recent video on at The Kahala drew 18,000 viewers in the first hour or so and over 33,000 viewers within a day!
If you’ve missed our Social Media Marketing Bootcamp, fear no more, because it will be returning this Fall!
This Fall, learn everything you need to know about social media marketing in a full-day, hands-on seminar that includes case-studies and interactive exercises to reinforce the information you will learn.
Specific dates and registration coming soon!
At GRM, our passion is helping good companies and brands succeed. Which is exactly why we’ve made a BIG move at our agency.
Social media is a large part of what we do for our clients. Creating content, managing accounts, and providing strategic insight and planning are critical parts of our day-to-day.
However, beautiful photos and witty tweets can only take a brand so far. Which is exactly why we are putting the most emphasis on the last point made above. Strategic insight has become the core of everything that we do at GRM.
Enter: Simply Measured
At the beginning of the year, we began using the social analytics solution to help us bring each of our clients to the next
level. It’s about making informed decisions, which allow us to provide exceptional results.
Here are a few of the reasons why we have started using Simply Measured:
- It allows us to analyze our brands paid, owned, and earned activity from all of their social networks. We now have a greater ability to discover and communicate meaningful patterns from social data – giving GRM, and our clients, the opportunity to grow and develop their programs.
- It has become our full suite analytics arm that helps us research conversations, competitors, and audience across all social networks.
- It quickly highlights the impact of brand activities, as well as helping us see, share, and optimize real business outcomes for our clients.
By providing a complete social analytics suite and process, we are able to better understand the impact of our social strategies. Simply put, Simply Measured gives us access to information, analysis, and insight necessary to plan our clients’ strategies, measure their performance, optimize their tactics, and tie social activity to larger business outcomes.
is an exciting tool.
We have learned that sharing real-life facts of EV drivers are popular amongst our EV Facebook audience. Users that are on the fence about driving an EV can hear first-hand from their personal experiences, enticing them to learn more. When it comes to electric vehicles, we never want to communicate like car salesmen to encourage a sale but instead highlight the benefits and improvements that driving an EV adds to the average user’s life.
Up until December 2015, FODAC (Friends of Disabled Adults and Children) hosted the majority of their fundraising campaigns in a traditional manner: meetings, mailings, and checks. But this December, FODAC had an immediate need for a new delivery truck. And we were confident FODAC’s social community could rally together to raise the $30,000 needed, which would be matched dollar-for-dollar by a donor. A steady email campaign, Facebook posts, video, and a social ad budget worked wonders. And by December 31st, their fundraising goal was not only met, it was exceeded. The new truck is being ordered and FODAC is going to be able to reach twice as many people, delivering and picking up equipment for those living with disabilities. What a great first-run with an online-driven fundraising campaign. We can’t wait to see what FODAC will accomplish in the future!
It’s time for our viral post of the month and the winner this month is FODAC! A video for their FODAC delivery truck campaign reached over 22,ooo people and received over 11,000 views and the number continues to grow!
Check out what you are missing if you haven’t sent someone from your team to the GRM / UGA Social Media Bootcamps. Yep, they are back and the dates are already set January, March and April. Our Social Media Marketing Bootcamp
is a full-day, hands-on seminar that includes case-studies and interactive exercises to reinforce the information you will learn. Be sure to sign up today
Our success in social media is due in no small way to practicing the same fundamentals used in traditional ad campaigns … and not simply pushing out ‘posts’. Content (or creative) has always mattered. Greatly. More from our friend Patrick Scullin: www.EmpatheticAdman.com
When people can envision themselves in the setting… A recent post for The Kahala Hotel & Resort went viral, including 6,755 engagements. Cost per engagement was $0.02, versus travel & leisure industry average of $0.35. Breathtaking … both the view and the numbers!
Klout notes the five most popular topics are music, television, holidays, software and religion. Consider, like any other media, that advertising is an intrusion to what the reader is really interested in. How do you become interesting? Same advertising conversation, just in a new skin.
CURE’s Kids conquer cancer one day at a time is a mouthful to say.
But, the annual social and online promotion is having unprecedented success!
In its recently completed 7th
year, the program conceived and executed by GRM generated more than $350,000 through a combination of social, email and other online promotion to the tune of $350k. Learn more and join in with us at http://www.curechildhoodcancer.org/events/cures-kids-conquer-cancer/#sthash.CIuAbMCf.dpbs
“We are entering a new phase for social that sees it growing from just a “marketing” thing to something that provides value across marketing, sales, service, commerce, and more. The growing wealth of customer insights social provides is a major reason why. Today, any CRM system missing social is missing a major piece of the customer puzzle.” – Oracle.
Social media has now been adopted by United Auto Workers as a strategy of combatting criticism among members. Historically, union negotiations were conducted under a cone of silence. Union leaders cite a recent rejection of a vote with Fiat Chrysler as due in part to a wave of social media discussions.
The union is countering the initial rejection by launching its own social media strategy and plan. “We are also going to tell the whole story,” UAW President Dennis Williams posted on the union’s Facebook pages. “I ask that you get the facts as we continue to address your issues. Over the next several days we will be posting more facts.”
GRM’s social team has increased social following for The Kahala Resort nearly 50% in our first 3 months as agency. With these panoramic vistas, that is not hard to understand.