Archive for the ‘Rebranding’ Category

GRM Wins EMMY for Television Campaign

GRM Wins EMMY for Television Campaign

GRM’s television campaign for CURE Childhood Cancer was awarded the southeast EMMY for nonprofit television at the recent awards show in Atlanta. We are particularly pleased that the incredible story of a Kennedy Cobble, a true warrior against the ravages of cancer, gains additional exposure!  

Check out CURE Childhood Cancer below:

http://www.curechildhoodcancer.org/

Vision and Mission.  The Key to Donor Engagement.

Vision and Mission. The Key to Donor Engagement.

In Jeopardy the answer would be, “vision and mission.” Any veteran development professional will know the correct question: “What motivates donors to give to charity?” The fund raiser’s ability to express with clarity and passion an organization’s vision and mission lies at the heart of the development process. We design and present our message to appeal to the hearts and minds of prospective donors, and the strength of our appeal determines our success.
Google is Going Mobile.  Is Your Brand?

Google is Going Mobile. Is Your Brand?

Google is penalizing non-mobile responsive sites. Here are some tips to help your site: Facebook Instant articles. These articles are an easy way to optimize pages for mobile visitors and decrease load times. Blogging. An excellent platform to reach potential followers as it resonates with search terms. Installing a donate button on Facebook. Live stream. Using Twitter’s Periscope or Facebook’s live stream feature are excellent ways to engage supporters. By making the most of social media applications and opportunities, organizations can improve their search ranking and thereby reach a larger interested audience.  

Check if your site is mobile friendly below:

https://www.google.com/webmasters/tools/mobile-friendly/

When to Rebrand?  Sooner than Later.

When to Rebrand? Sooner than Later.

There are many reasons … But, the process should start earlier than you think. Most believe rebrand is the last step in the process. Once the need is apparent, rebranding should be the first step. Rebranding impacts all subsequent work … allows for intentional brand culture to flow inward and then externally. Typically most think external needs first, but the really good brands happen by seeding their language, culture and look internally before they reach out to their external audiences. “Bloom is about to embark on another growth spurt to take us up to the next level. We are looking to take The Bloom Closet statewide and our board is considering a capital campaign in support.  The rebranding program through GRM  perfectly positions us to go forward to new audiences without missing a beat. We have a new brand look and feel that is both well-positioned and aspirational enough to fit our board’s ambitions.” – Becky Davenport, Executive Director.
Viral Post of the Month

Viral Post of the Month

It’s time for our viral post of the month and the winner this month is FODAC! A video for their FODAC delivery truck campaign reached over 22,ooo people and received over 11,000 views and the number continues to grow!
Viral Post of the Month: 94,416 Total Reach

Viral Post of the Month: 94,416 Total Reach

When people can envision themselves in the setting… A recent post for The Kahala Hotel & Resort went viral, including 6,755 engagements. Cost per engagement was $0.02, versus travel & leisure industry average of $0.35. Breathtaking … both the view and the numbers!
From Loyalty to Zealotry

From Loyalty to Zealotry

“Zealotry Marketing” is about creating programs that have a primary goal of generating referral. If referral is the best indicator of long-term profitability, then it made sense to us to use that as the starting point for creating marketing programs – not merely looking at referral as an indirect end result.   This has led us to a revolutionary perspective on the classic marketing principles of targeting, what is creative and how social media can be an effective touch point.   And, heresy for old-school marketing types – the idea that the most effective marketing may well come from operations and service delivery. This is the story of Zealotry Marketing. Where loyalty begins with a company exceeding a customer’s expectation.   An approach that can be integrated into any company. And, doesn’t require so-called marketing pros. It does require a sensitivity and commitment to exceeding customer expectations. We believe zealotry marketing transforms the traditional loyalty equation.   What are you doing to create zealots?
Oracle: Social is Major Part of CRM

Oracle: Social is Major Part of CRM

“We are entering a new phase for social that sees it growing from just a “marketing” thing to something that provides value across marketing, sales, service, commerce, and more. The growing wealth of customer insights social provides is a major reason why. Today, any CRM system missing social is missing a major piece of the customer puzzle.” – Oracle.
New Client: healthy mama!

New Client: healthy mama!

GRM continues to build its portfolio of clients targeting Moms with the exciting appointment as agency for healthy mama! healthy mama is a brand of Maternal Science, located in New Jersey. The healthy mama brand offers organic, safe and doctor approved products designed specifically for pregnant women. Spread the word about the availability of healthy mama remedies to the pregnant moms you know.
Want to be Shared?  Get Emotional.

Want to be Shared? Get Emotional.

Great creative has always been about uncovering and amplifying the emotive reasons to consider a brand.

Emotional benefits build value and are far more ‘brandable’ than typical product attributes.

Now, comes a study that says emotional headlines get shared more. Surprised?

Click here to read more!

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