Archive for the ‘Rebranding’ Category

GRM Wins EMMY for Television Campaign

GRM Wins EMMY for Television Campaign

GRM’s television campaign for CURE Childhood Cancer was awarded the southeast EMMY for nonprofit television at the recent awards show in Atlanta. We are particularly pleased that the incredible story of a Kennedy Cobble, a true warrior against the ravages of cancer, gains additional exposure!

Check out CURE Childhood Cancer below:

http://www.curechildhoodcancer.org/

Vision and Mission.  The Key to Donor Engagement.

Vision and Mission. The Key to Donor Engagement.

In Jeopardy the answer would be, “vision and mission.” Any veteran development professional will know the correct question: “What motivates donors to give to charity?” The fund raiser’s ability to express with clarity and passion an organization’s vision and mission lies at the heart of the development process. We design and present our message to appeal to the hearts and minds of prospective donors, and the strength of our appeal determines our success.
Google is Going Mobile.  Is Your Brand?

Google is Going Mobile. Is Your Brand?

Google is penalizing non-mobile responsive sites. Here are some tips to help your site: Facebook Instant articles. These articles are an easy way to optimize pages for mobile visitors and decrease load times. Blogging. An excellent platform to reach potential followers as it resonates with search terms. Installing a donate button on Facebook. Live stream. Using Twitter’s Periscope or Facebook’s live stream feature are excellent ways to engage supporters. By making the most of social media applications and opportunities, organizations can improve their search ranking and thereby reach a larger interested audience.  

Check if your site is mobile friendly below:

https://www.google.com/webmasters/tools/mobile-friendly/

When to Rebrand?  Sooner than Later.

When to Rebrand? Sooner than Later.

There are many reasons … But, the process should start earlier than you think. Most believe rebrand is the last step in the process. Once the need is apparent, rebranding should be the first step. Rebranding impacts all subsequent work … allows for intentional brand culture to flow inward and then externally. Typically most think external needs first, but the really good brands happen by seeding their language, culture and look internally before they reach out to their external audiences. “Bloom is about to embark on another growth spurt to take us up to the next level. We are looking to take The Bloom Closet statewide and our board is considering a capital campaign in support.  The rebranding program through GRM  perfectly positions us to go forward to new audiences without missing a beat. We have a new brand look and feel that is both well-positioned and aspirational enough to fit our board’s ambitions.” – Becky Davenport, Executive Director.
Viral Post of the Month

Viral Post of the Month

It’s time for our viral post of the month and the winner this month is FODAC! A video for their FODAC delivery truck campaign reached over 22,ooo people and received over 11,000 views and the number continues to grow!
Viral Post of the Month: 94,416 Total Reach

Viral Post of the Month: 94,416 Total Reach

When people can envision themselves in the setting… A recent post for The Kahala Hotel & Resort went viral, including 6,755 engagements. Cost per engagement was $0.02, versus travel & leisure industry average of $0.35. Breathtaking … both the view and the numbers!
From Loyalty to Zealotry

From Loyalty to Zealotry

“Zealotry Marketing” is about creating programs that have a primary goal of generating referral. If referral is the best indicator of long-term profitability, then it made sense to us to use that as the starting point for creating marketing programs – not merely looking at referral as an indirect end result.   This has led us to a revolutionary perspective on the classic marketing principles of targeting, what is creative and how social media can be an effective touch point.   And, heresy for old-school marketing types – the idea that the most effective marketing may well come from operations and service delivery. This is the story of Zealotry Marketing. Where loyalty begins with a company exceeding a customer’s expectation.   An approach that can be integrated into any company. And, doesn’t require so-called marketing pros. It does require a sensitivity and commitment to exceeding customer expectations. We believe zealotry marketing transforms the traditional loyalty equation.   What are you doing to create zealots?
Oracle: Social is Major Part of CRM

Oracle: Social is Major Part of CRM

“We are entering a new phase for social that sees it growing from just a “marketing” thing to something that provides value across marketing, sales, service, commerce, and more. The growing wealth of customer insights social provides is a major reason why. Today, any CRM system missing social is missing a major piece of the customer puzzle.” – Oracle.
New Client: healthy mama!

New Client: healthy mama!

GRM continues to build its portfolio of clients targeting Moms with the exciting appointment as agency for healthy mama! healthy mama is a brand of Maternal Science, located in New Jersey. The healthy mama brand offers organic, safe and doctor approved products designed specifically for pregnant women. Spread the word about the availability of healthy mama remedies to the pregnant moms you know.
Want to be Shared?  Get Emotional.

Want to be Shared? Get Emotional.

Great creative has always been about uncovering and amplifying the emotive reasons to consider a brand.

Emotional benefits build value and are far more ‘brandable’ than typical product attributes.

Now, comes a study that says emotional headlines get shared more. Surprised?

Click here to read more!

4 Reasons Twitter Reigns Supreme in Social Customer Service

4 Reasons Twitter Reigns Supreme in Social Customer Service

The Twitterverse is full of organic (and more recently, targeted) customer interactions with brands, companies, sports teams, celebrities, spokespersons and the list goes on. People often use Twitter to give or receive a retweet of approval, to ask a question or to offer personal reviews of a service or product. The downside, however, is that negative customer experiences voiced on Twitter can result in a loss of sales and customer support, if left unresolved. Why Twitter? You may be thinking that Facebook should be included in this list when it comes to building optimal customer service.  Although this channel is undeniably an important element of your company’s social presence, there are a few minor details that help Twitter stand out:  
 
  1. Responsiveness
The key in relationship management is to provide customers the empathy or action they seek in the quickest amount of time. To be heard or comment on Twitter, just an @, #hashtag or keyword search is needed.  Simple as that. And that leads us to the next point.
 
  1. Simplicity
Twitter’s 140-character limit can be a hinderance when telling a long, drawn out story, but for customers that just want a short and sweet explanation, it is the perfect solution. When you tweet, keep it short and sweet. (Maybe throw in a rhyme or two while you’re at it. Totally kidding.)
 
  1. Accessibility
Mobile compatibility makes almost all of our social media channels accessible wherever we go, and tweets function almost like texting. Links also push Twitter ahead of the crowd because users can access multiple links from the same home feed if they need to look up information quickly.
 
  1. Visibility
 With Twitter, what you see is what you get. There is no need to access separate pages for company information because everything is visible on a scrolling timeline either as words or as links.
Because positive social interaction leads to increased sales and strong brand reputation, using Twitter as a customer service tool while keeping these 4 points in mind can mean big bucks for your business. Anything you’d like to add to the list? Give us a shout! @findingzealots
New Assignment: Online Customer Service.

New Assignment: Online Customer Service.

An interesting twist in the world of “zealotry marketing.” GRM has been handed the assignment of handling online customer service. Perhaps, not the traditional role of a marketing agency. But then again, GRM has long veered from that path. A 5 percent increase in customer retention can generate a 75 percent increase in profitability, according to Forrester. So with the rate of online cart abandonment at 72 percent across retail, the need to identify strategies for driving customer loyalty and reducing drop-off is clear. Why GRM? Our client requested we take on the assignment because we ‘speak the brand voice’ and respond faster than their internal channels. They correctly see that customer interaction is simply another touchpoint of brand engagement. Want to talk customer service?
Be Contagious!

Be Contagious!

Probably not what your doctor suggests. But when it comes to marketing, isn’t that really what you want? To see your brand go viral. Be liked. Shared. For GRM, “be contagious” is an anthem. We desire to be contagious in the sense that we are those people, the kind sought out because they always add to the discussion. Our primary objective as an agency is to create and build zealots for our clients – create contagious content and campaigns. Just as importantly, we want to have a contagious spirit. Life is short. What we spend much of our waking hours engaged in should be fun.                
Rebranding: From Dated to Timeless.

Rebranding: From Dated to Timeless.

Often, when there is no new product or no new features, the advertising reverts to the time-old price promotion. Or in the case of Mauna Lani Resort, they persisted in promoting themselves as home of the Senior Skins golf. Only issue with that? They no longer were. In fact, they haven’t been the “home” for more than 10 years. Talk about a dated story. GRM used the same visual setting, but focused on the emotive story. This iconic scene is a golf setting, but the golf is secondary to the setting. And to the pure awe and slendor being experienced. How a dated visual – and brand – becomes a timeless and not-to-be-missed experience.
Introducing Milani’s new website.  GRM launches its most comprehensive site – yet!

Introducing Milani’s new website. GRM launches its most comprehensive site – yet!

You expect a cosmetics company to have a great look to its site. Milani Cosmetics is no exception – stunning visuals dominate. But it’s what’s underneath that separates this from most websites and well positions Milani against the category giants. At the end of the day, the Milani site is a combination of branding, navigational ease and commerce.  Credits go to: the internal Milani team, Team Internet Marketing, L.A. Productions, and of course GRM. Easily the most comprehensive site we’ve developed. Some highlights:
  • Clean, easy to navigate design
  • Ask a Beauty Advisor feature
  • Social integration throughout
  • Both customer and expert reviews of products
  • Italian-inspired blog
  • How-to videos
  • Full spanish site
  • Ability to create a personalized wish list
  • Always free shipping on orders over $25
  • Color combination recommendations for products
  • Custom vegan shopping experience
  • Ability to purchase e-gift cards
Milani Cosmetics was named as one of the top 20 performing beauty brands in social media from January-June 2014 by Beauty Inc. of WWD. Check out the new website at www.milanicosmetics.com and let us know what you think.
New Lifestyle Photos Grace Real Estate Sales Center

New Lifestyle Photos Grace Real Estate Sales Center

Nationally recognized Miromar Lakes & Beach Club in Estero, Florida has updated the look and feel of their sales center with GRM’s work.   Working with acclaimed photographer, Jimmy Williams, GRM developed a series of lifestyle images that are consistent with the updated branding work for this client.
Transforming the dated to contemporary.

Transforming the dated to contemporary.

How do you market a dated resort located in the foothills of the Arizona desert? With a cruise, of course. A whole new way of attracting group business.
How to Build an Iconic Brand.

How to Build an Iconic Brand.

Our agency’s talent helped turn The Ritz-Carlton into an iconic brand. A brand synonymous with luxury. Understandings from this great project permeate GRM’s culture. Insights from this campaign are foundational the ethos of Zealotry Marketing.
How do you Say 5-Diamond Service?

How do you Say 5-Diamond Service?

For Halekulani – a top-rate Hawaiian resort – it meant less copy. More visual. And personalized communications at every touch point.  
A bank about relationships should really reflect that in their website

A bank about relationships should really reflect that in their website

Old school: Ad campaign. New school: Online graphics. Correct school: Compelling visuals that tell the story. In all media. What better way to convey that your bank makes office calls then to show it? This series so well-liked, the bank’s clients asked for their own copies.
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