Archive for the ‘News’ Category

New Assignment: Online Customer Service.

New Assignment: Online Customer Service.

An interesting twist in the world of “zealotry marketing.” GRM has been handed the assignment of handling online customer service. Perhaps, not the traditional role of a marketing agency. But then again, GRM has long veered from that path. A 5 percent increase in customer retention can generate a 75 percent increase in profitability, according to Forrester. So with the rate of online cart abandonment at 72 percent across retail, the need to identify strategies for driving customer loyalty and reducing drop-off is clear. Why GRM? Our client requested we take on the assignment because we ‘speak the brand voice’ and respond faster than their internal channels. They correctly see that customer interaction is simply another touchpoint of brand engagement. Want to talk customer service?
Be Contagious!

Be Contagious!

Probably not what your doctor suggests. But when it comes to marketing, isn’t that really what you want? To see your brand go viral. Be liked. Shared. For GRM, “be contagious” is an anthem. We desire to be contagious in the sense that we are those people, the kind sought out because they always add to the discussion. Our primary objective as an agency is to create and build zealots for our clients – create contagious content and campaigns. Just as importantly, we want to have a contagious spirit. Life is short. What we spend much of our waking hours engaged in should be fun.                
The Fine Print

The Fine Print

We strive to reduce or eliminate the ‘fine print’ from all ads or promotions. It immediately speaks to a consumer about lack of transparency. Sure, offer details are often necessary. And no, they don’t need to be the most prominent feature. But the art of building customer relationships relies on being straight-forward. Have honest intentions, not some sleight of hand. Witness this example. If you have applied for a trademark, you have experienced the steady stream of shady direct mail operators that prey on trademarks. They show up as “official registrations” or the like. Most are in the form of a bill. The look official in all regards; it would be easy for someone in accounting to accept that this is a bill for registering, protecting or somehow validating your owned trademark. Often with a Washington D.C. address to make it appear more legit. In fact, in the fine print someplace – at the bottom, at the back, or buried in the middle of a long legal description – are the magic words. “This is an offer to…” In fact, it is a slimy solication offer to be included in some registration listing or the like. Clearly, the most creative part of these mailers is the legal aspect. Extreme example. But don’t be that advertiser. Spend your creative time and budget developing a thoughtful campaign that will go viral for the right reasons.
A New Financial Client Selects GRM

A New Financial Client Selects GRM

GRM becomes the first agency for Melius. Melius has a counter-intutive strategy: target those beginning their personal financial planning and offer a program to them that is simple, easy to execute and devoid of the typical financial jargon. Oh, and it’s free to consumers. Direct mail to trade and online media will play an important part of the introduction of Melius.
Milani Social Media Cracks Top Ten!

Milani Social Media Cracks Top Ten!

GRM’s social media work for Milani Cosmetics continues to pay dividends. Tribe Dynamics listed Milani as the number 8 cosmetic brand in social influence and earned media value. For July, Milani earned $4.9 million in media value and beat out Covergirl, among others. “Milani Cosmetics’ presence in Tribe’s July Top 10 was not an accident. The brand excelled… at targeting some of the more influential color make-up ambassadors. These type of ambassador programs are attractive to marketers looking to maximize earned media at minimal cost,” said Tribe. “The genuine excitement present in these posts is relatable, and gives consumers a sense of comfort and reassurance attached to their perception of the brand. From authencity comes trust, and finally loyalty and advocacy.” Tribe Dynamics’ proprietary data and digital expertise are featured on an ongoing basis by Beauty Inc of WWD.
Introducing Milani’s new website.  GRM launches its most comprehensive site – yet!

Introducing Milani’s new website. GRM launches its most comprehensive site – yet!

You expect a cosmetics company to have a great look to its site. Milani Cosmetics is no exception – stunning visuals dominate. But it’s what’s underneath that separates this from most websites and well positions Milani against the category giants. At the end of the day, the Milani site is a combination of branding, navigational ease and commerce.  Credits go to: the internal Milani team, Team Internet Marketing, L.A. Productions, and of course GRM. Easily the most comprehensive site we’ve developed. Some highlights:
  • Clean, easy to navigate design
  • Ask a Beauty Advisor feature
  • Social integration throughout
  • Both customer and expert reviews of products
  • Italian-inspired blog
  • How-to videos
  • Full spanish site
  • Ability to create a personalized wish list
  • Always free shipping on orders over $25
  • Color combination recommendations for products
  • Custom vegan shopping experience
  • Ability to purchase e-gift cards
Milani Cosmetics was named as one of the top 20 performing beauty brands in social media from January-June 2014 by Beauty Inc. of WWD. Check out the new website at www.milanicosmetics.com and let us know what you think.
Online Reviews.  Fear Them … Or Not?

Online Reviews. Fear Them … Or Not?

We’ve seen several companies decide to not jump into the social media arena … because of fear. One fear we’ve heard is that regular participation in social media will lead to increased scrutiny and negative feedback or reviews. In fact, just the opposite is true. A good synopsis of how to approach reviews, courtesy of The Hartford small business group: http://bit.ly/1pI4lFX
New Lifestyle Photos Grace Real Estate Sales Center

New Lifestyle Photos Grace Real Estate Sales Center

Nationally recognized Miromar Lakes & Beach Club in Estero, Florida has updated the look and feel of their sales center with GRM’s work.   Working with acclaimed photographer, Jimmy Williams, GRM developed a series of lifestyle images that are consistent with the updated branding work for this client.
Transforming the dated to contemporary.

Transforming the dated to contemporary.

How do you market a dated resort located in the foothills of the Arizona desert? With a cruise, of course. A whole new way of attracting group business.
Do your online donations look like this?

Do your online donations look like this?

If your online sales or donations trend line doesn’t make the ‘hockey stick’ shape that CURE Childhood Cancer has garnered, then perhaps you need to rethink some things. And have a conversation with Sarah Scott, GRM’s Manager of Online Marketing.
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