Want to talk customer service?
Probably not what your doctor suggests. But when it comes to marketing, isn’t that really what you want? To see your brand go viral. Be liked. Shared. For GRM, “be contagious” is an anthem. We desire to be contagious in the sense that we are those people, the kind sought out because they always add to the discussion. Our primary objective as an agency is to create and build zealots for our clients – create contagious content and campaigns. Just as importantly, we want to have a contagious spirit. Life is short. What we spend much of our waking hours engaged in should be fun.
Melius. Melius has a counter-intutive strategy: target those beginning their personal financial planning and offer a program to them that is simple, easy to execute and devoid of the typical financial jargon. Oh, and it’s free to consumers. Direct mail to trade and online media will play an important part of the introduction of Melius.
Milani Cosmetics continues to pay dividends. Tribe Dynamics listed Milani as the number 8 cosmetic brand in social influence and earned media value. For July, Milani earned $4.9 million in media value and beat out Covergirl, among others. “Milani Cosmetics’ presence in Tribe’s July Top 10 was not an accident. The brand excelled… at targeting some of the more influential color make-up ambassadors. These type of ambassador programs are attractive to marketers looking to maximize earned media at minimal cost,” said Tribe. “The genuine excitement present in these posts is relatable, and gives consumers a sense of comfort and reassurance attached to their perception of the brand. From authencity comes trust, and finally loyalty and advocacy.” Tribe Dynamics’ proprietary data and digital expertise are featured on an ongoing basis by Beauty Inc of WWD.
Milani Cosmetics is no exception – stunning visuals dominate. But it’s what’s underneath that separates this from most websites and well positions Milani against the category giants. At the end of the day, the Milani site is a combination of branding, navigational ease and commerce. Credits go to: the internal Milani team, Team Internet Marketing, L.A. Productions, and of course GRM. Easily the most comprehensive site we’ve developed. Some highlights:
- Clean, easy to navigate design
- Ask a Beauty Advisor feature
- Social integration throughout
- Both customer and expert reviews of products
- Italian-inspired blog
- How-to videos
- Full spanish site
- Ability to create a personalized wish list
- Always free shipping on orders over $25
- Color combination recommendations for products
- Custom vegan shopping experience
- Ability to purchase e-gift cards