Archive for the ‘News’ Category

Meet Elizabeth Kennedy: Spring Intern Extraordinaire.

Meet Elizabeth Kennedy: Spring Intern Extraordinaire.

This Spring, we’re honored to have a new member added to the GRM team: our latest intern, Elizabeth Kennedy. Elizabeth has quite the background – spending MANY years mastering the art of MMA fighting. Her passion extends beyond the ring, majoring in International Affairs at The University of North Georgia. One of her favorite memories of her educational experience includes two months spent at the Waterford Institute of Technology in Waterford, Ireland.

Once Elizabeth landed stateside, she secured two internships – one at the Georgia Department of Economic Development in the Marketing and Protocol divisions, where she has worked developing briefing books, brochures and one-pagers for her client and events. Her second, here at GRM, where she’s learning the ropes in the world of marketing, including social media assistance and planning.

One thing’s for sure, Elizabeth likes to stay busy!
Online Customer Service Lagging? Call GRM.

Online Customer Service Lagging? Call GRM.

Last year, a client noticed that GRM staffers were responding to their customer issues on social media so quickly and in a more appropriate ‘brand voice’ than their internal team. So they asked us to take on all of their online customer service.

We gulped. Agencies always like new assignments. But customer service? For a marketing agency? That’s a new one. Then it hit home. We are about creating zealots, and the number one way to build zealotry moments is in handling complaints, questions or frustrating issues. So actually, it seemed a logical and natural extension of what we do as a company.

We are eight months into the assignment and it is no longer an experiment. The perceptual barriers just haven’t materialized. The client is happy and we have established a working process. If you’d like to hear more about our customer service work and see the process and analytics, send us an email. We’ll be glad to give you a quick tour.
Milani Success Leads to New Account

Milani Success Leads to New Account

Our work for Milani has led Milani Cosmetics Corp. to assign their Jordana brand to GRM without a review. Initial assignments include social media and complete remake of their website. Jordana is the ‘younger sister’ to Milani and sells at both retail and online globally, targeting young women.

GRM has chronicled our ongoing work with Milani, including growth to more than 1 million social following and impressive year-over-year online sales gains.
Bad Point of Sale?

Bad Point of Sale?

Social Media Influence is Rising.

Social Media Influence is Rising.

Ad Age reports an increasing percentage of consumers saying social media chatter influences them the most. And, unlike traditional media, referral is just a click away in social media. http://bit.ly/1xd6gD4
Jumping On Board the Electric Vehicle Ride

Jumping On Board the Electric Vehicle Ride

GRM has been selected as the social media agency for a significant venture. We’re not officially supposed to announce the client, so read this link from the Atlanta Business Chronicle for some clues.

Georgia is a high-growth state. Atlanta is the #2 metro area in the nation for sales of electric vehicles (EVs). GRM has been tasked to build advocacy for EVs, influence further trial of EVs, and promote charging stations that will be placed throughout the state. This is a major initiative of our client and fairly ground-breaking, both in their category and in the significant role social media is to play. Any EV drivers out there?
Elaina Polson – Our New Producer

Elaina Polson – Our New Producer

Someone you meet at a seminar might be your next employee. Elaina impressed with her questions, insight and most importantly, wit. Sarah, our Director of Online Marketing, nearly hired her on the spot. Some further due diligence, a little courtship, and Elaina joined our staff in November. She is already rocking it and making a huge contribution to our clients.

Elaina is a zealot for Mexican food, NPR and Golden Retrievers. She has served on more than one political campaign and is a self-described “9” on a scale of 1 to 10 as a risk-taker. We’ll let you reach out to her directly to get further clarification on exactly what this means.
Social Media  Accountability

Social Media Accountability

According to a report by San Mateo, California-based Altimeter Group, only 30% of brands surveyed consider themselves to be “effective” or “extremely effective” at measuring the impact that their social media strategies have on the revenue that their companies bring in. Fifty-six percent of marketers claimed that their biggest hurdle is the inability to tie social media to business outcomes. Thirty-nine percent cited a lack of analytics expertise or resources, and 38% cited poor social media tools. Moreover, 84% of survey respondents reported that the primary business impact of social media isn’t revenue generation, but rather insights that help them improve the customer experience. We respectfully disagree. Social ‘followers’ have a tangible value. Social can generate sales. Social, like no other media, encourages referral that brings in new prospects and customers. The measures are there.
Budgeting for Social Media

Budgeting for Social Media

Currently, social media typically runs in the 8 – 12% range of major marketer budgets. However, CMOSurvey forecasts that percentage to increase to more than 21% of total budgets in the next 5 years. While social is their choice for most ‘engaging media,’ CMOs also report social is poorly integrated into the overall marketing effort. GRM’s approach is to apply fundamentals of target research and brand content development to solve this dilemma.
Why Creativity Matters. Especially Today.

Why Creativity Matters. Especially Today.

It is a great time to be in the creative business. With just a digital camera and a post on a social media site, you are on your way. Of course, the holy trinity of creativity still applies: make it relevant, distinctive and interesting. Do that and you may create your own ‘media.’ This post used child labor (my niece), used markers, new poster board and about 30 minutes of time. The post generated 3,700 shares. Pew Research Center estimates the average number of friends by Facebook users is 338. Do the math – this post potentially generated 1,250,600 viewers. Compare that to CNN primetime that reaches 456,000.  CNN commericals can run up to $30,000 per 30-second spot. Still wonder why companies are running to social media?
Page 4 of 7« First...«23456»...Last »