Archive for the ‘News’ Category

Clients vist GRM!

Clients vist GRM!

It’s always great when our clients stop by our office! As tradition, our clients from Milani Cosmetics and The Kahala Hotel & Resort, shared what they’re zealots for.  
UAW Onboard with Social Media

UAW Onboard with Social Media

Social media has now been adopted by United Auto Workers as a strategy of combatting criticism among members. Historically, union negotiations were conducted under a cone of silence. Union leaders cite a recent rejection of a vote with Fiat Chrysler as due in part to a wave of social media discussions. The union is countering the initial rejection by launching its own social media strategy and plan. “We are also going to tell the whole story,” UAW President Dennis Williams posted on the union’s Facebook pages. “I ask that you get the facts as we continue to address your issues. Over the next several days we will be posting more facts.”
Wearing the Client … Literally!

Wearing the Client … Literally!

We’re getting ready for Halloween for our client, Milani Cosmetics! Some of our employees were busy creating fun Halloween looks using Milani Cosmetics products for some upcoming projects. Check out the looks we came up with!  
John Adams on the Change in Advertising

John Adams on the Change in Advertising

The Martin Agency is the rare agency that has maintained top drawer excellence and culture for several decades. So, worth noting recent quotes in Ad Age from their chairman, John Adams. “Ever since advertising was invented, its job was one of presentation. But with digital, it’s all about starting a conversation. You’ve got to be prepared to join the conversation and to think about yourself as a participant in the conversation not only as the presenter of the brand. It’s a different mindset.” Wisdom from an accomplished veteran.
GRM Client Makes 2015 Inc. 5000

GRM Client Makes 2015 Inc. 5000

Inc. magazine has ranked NorSouth Constructs No. 2469 on its 34th Annual Inc. 5000 list, an exclusive ranking of the nation’s fastest-growing private companies. Started in 1982, this prestigious list has become the hallmark of independent, entrepreneurial success. This establishes NorSouth Constructs as not only a force in the Southeast, but a national leader within the competitive and ever-changing multi-family, sustainable and conventional construction business landscape. GRM provides PR, digital and other marketing services to this fine company. Click here to read more on this major accomplishment!
New Client: healthy mama!

New Client: healthy mama!

GRM continues to build its portfolio of clients targeting Moms with the exciting appointment as agency for healthy mama! healthy mama is a brand of Maternal Science, located in New Jersey. The healthy mama brand offers organic, safe and doctor approved products designed specifically for pregnant women. Spread the word about the availability of healthy mama remedies to the pregnant moms you know.
New Expressive Emojis Being Added to Facebook

New Expressive Emojis Being Added to Facebook

Facebook is now allowing you to express yourself more! Facebook announced that they are adding new animated emoji’s so it’s users can communicate and express their thoughts or feelings easier and quicker. This is great or Facebook because not only will users be able to express themselves better, but this will have users spending more time on Facebook. Click here to read more.
Are You The Intern We’re Looking For?

Are You The Intern We’re Looking For?

Why do you want to intern? You’re looking for an opportunity to gain school credit? You are seeking to get real-world experience? You’re ready to launch your career? You had an advertising campaigns class and really liked it? Mom or Dad said you have to get out of the house and do something? Those are all nice reasons. But those are not us. We’re looking for one intern. That one. We’re about creating more zealots for our clients. We’re zealots for our clients. We’re zealots about our work. Our intern? That one? A zealot. A zealot for inventing, creating, solving, satisfying and doing. Our interns are on the firing line.  No hiding here. No auditing our program. You’re in the game. Real work. Real involvement with clients. Real problems to solve. Real opportunity. We’re looking, too. For that one. Passionate. Intelligent. Witty. Teammate. Winner. A Zealot for Life. Our internship is not a “give back to the community” program. We’re looking for the one individual who is bursting to get in the game, start practicing their craft and change the way marketing happens. Our interns get to do a lot of work. It usually results in a real job. Because they will have proven they can do real work. Guest Relations Marketing is eight years old. We’re still a kid. But we love having interns and have even hired a few of them or helped place them in great positions. The partners of Guest Relations established an intern program at their previous agency. The program became so renowned that other agencies called to interview and hire our interns. Nothing fancy here. Just a great opportunity. For a great intern. Are you the one? Tell us why. Email April Voris at avoris@grmworks.com  

The requirements: Primary Objectives of the Program:
  • Provide a “real world” learning experience
  • Cross-platform training & project execution
  • Emphasis on social media
  Program Opportunities & Requirements:
  • Intended as major course credit/learning
  • Available starting:  Fall
  • 30 – 35 hours per week / 90-day commitment required
  • $500 stipend
  Basic Duties:
  • Get an overall view of full scope of marketing duties and interaction, through participation in internal and client meetings
  • Develop a project essentially from start to finish, including presentation to the client
  • Assist team in developing specific recommendations, projects or analyses in support of client or agency programs
  • Deep dive into social media use for marketing
  • Other as approved by specific program outline
  Internship Program May Include:
  • Competitive interview process
  • DISC or other profile analysis
  • Educational platform that may include such topics as:
  • Marketing 101: Agency vs. client-side
  • How to effectively work with your clients
  • Traffic, project management & time management
  • Account planning & research
  • Importance of great creative
  • The new media frontier
  • Social media training
  • Effective e-Communication & database management
  • Presentations, communications, and brand you
  • Networking & industry event opportunities
  • Mid-point and final performance review
  Qualifications:
  • Demonstration of high interest/passion for advertising profession
  • Good communication skills, particularly writing ability
  • Flexible, team-oriented
  • Advertising, marketing or related major emphasis
  • Junior, senior or recent graduate
  Program Contact:
  • Submit the following three items:
  • Your resume
  • One thing you are a Zealot for (and why)
  • Best example of your writing capabilities
  • Submit to April Voris: april@grmworks.com
 
New Staff Members:  Virginia and Brittany

New Staff Members: Virginia and Brittany

GRM growth brings good things, including two outstanding new staffers! Virginia Williams joins us as Social Media Manager. She was most recently from The Elf On The Shelf and prior to that handled digital and social marketing for Busch Gardens Williamsburg. Yes, Virginia is from Virginia. Brittany Lett joins GRM as online brand concierge. Her background in cosmetics and journalism serves her well in GRM’s expanded online role with Milani and Jordana. Brittany is a big fan of the Cleveland Cavaliers (she is from Cleveland), while Virginia is staunch supporter of the Washington Nationals. Don’t be haters, Atlanta, they are loyal to their (former) home teams.
CURE Childhood Cancer Featured in Inc. Magazine

CURE Childhood Cancer Featured in Inc. Magazine

Our client, CURE Childhood Cancer, was featured in June’s Inc. Magazine’s article, “5 Lessons Every Business Can Learn from the Non-Profit World.” One lesson we particularly delight in as the agency of record for CURE for more than 8 years is ‘invest in marketing.’ Read the story here.
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