GRM triumphed at the 2016 Southeast Emmy Awards for the TV advertising campaign we produced for CURE Childhood Cancer.
The executive creative director of the campaign, April Voris, accepted the Emmy award for the Community/Public (PSA)- Campaign category. The campaign features Kennedy Cobble, who overcame the treacherous battle against childhood cancer. Kennedy is an example of the hope and inspiration CURE aims to spread, and we are honored to be a part of it.
We are excited for this amazing accomplishment and would like to thank everyone who has helped in this production, including the writer, Bob Richardson, and WXIA for production.
GRM has added a little extra spunk to our office. We are pleased to announce our newest staffer and zealot, Purvi Patel. Purvi has joined GRM to lead social planning and analytics as our Social Media Strategist.
Purvi was born in South Georgia, enjoys mentoring young people and always has a healthy snack at the ready. She may be small, but don’t underestimate her ability to be heard.
Purvi brings eight years of digital marketing to our team. Her experience is extensive in the social and digital space; she has previously worked on a variety of accounts such as Valvoline, Pepperidge Farm, Iron Mountain, SAMs Club, Jordan Fashions, and many more.
The digital world has always been innate to Purvi. Her first venture began in high school as President of the Technology club, leading her team to a 2nd place at national win for their hand coded website project.
Purvi brings unique digital insights in part through her Bachelors degree in Psychology. Purvi’s passion for life is readily apparent. She is a zealot for a lot of things: food, fashion, inspiring others, phiantrophy, dogs and children. Not necessarily in that order.
We are excited to share that the TV advertising campaign we produced for CURE Childhood Cancer has been nominated for an Emmy Award for the southeastern region! Winners will be announced on June 11.
The campaign consists of TV spots that feature childhood cancer warrior Kennedy Cobble as she shares her journey. Kennedy’s riveting story represents the fight of many children facing difficult battles with cancer. Their stories have helped inspire more than 200,000 followers of CURE.
At GRM, our passion is helping good companies and brands succeed. Which is exactly why we’ve made a BIG move at our agency.
Social media is a large part of what we do for our clients. Creating content, managing accounts, and providing strategic insight and planning are critical parts of our day-to-day.
However, beautiful photos and witty tweets can only take a brand so far. Which is exactly why we are putting the most emphasis on the last point made above. Strategic insight has become the core of everything that we do at GRM.
Enter: Simply Measured.
At the beginning of the year, we began using the social analytics solution to help us bring each of our clients to the next level. It’s about making informed decisions, which allow us to provide exceptional results.
Here are a few of the reasons why we have started using Simply Measured:
It allows us to analyze our brands paid, owned, and earned activity from all of their social networks. We now have a greater ability to discover and communicate meaningful patterns from social data – giving GRM, and our clients, the opportunity to grow and develop their programs.
It has become our full suite analytics arm that helps us research conversations, competitors, and audience across all social networks.
It quickly highlights the impact of brand activities, as well as helping us see, share, and optimize real business outcomes for our clients.
By providing a complete social analytics suite and process, we are able to better understand the impact of our social strategies. Simply put, Simply Measured gives us access to information, analysis, and insight necessary to plan our clients’ strategies, measure their performance, optimize their tactics, and tie social activity to larger business outcomes.
Now, that, is an exciting tool.
We have learned that sharing real-life facts of EV drivers are popular amongst our EV Facebook audience. Users that are on the fence about driving an EV can hear first-hand from their personal experiences, enticing them to learn more. When it comes to electric vehicles, we never want to communicate like car salesmen to encourage a sale but instead highlight the benefits and improvements that driving an EV adds to the average user’s life.
Up until December 2015, FODAC (Friends of Disabled Adults and Children) hosted the majority of their fundraising campaigns in a traditional manner: meetings, mailings, and checks. But this December, FODAC had an immediate need for a new delivery truck. And we were confident FODAC’s social community could rally together to raise the $30,000 needed, which would be matched dollar-for-dollar by a donor. A steady email campaign, Facebook posts, video, and a social ad budget worked wonders. And by December 31st, their fundraising goal was not only met, it was exceeded. The new truck is being ordered and FODAC is going to be able to reach twice as many people, delivering and picking up equipment for those living with disabilities. What a great first-run with an online-driven fundraising campaign. We can’t wait to see what FODAC will accomplish in the future!
Check out what you are missing if you haven’t sent someone from your team to the GRM / UGA Social Media Bootcamps. Yep, they are back and the dates are already set January, March and April. Our Social Media Marketing Bootcamp is a full-day, hands-on seminar that includes case-studies and interactive exercises to reinforce the information you will learn. Be sure to sign up today!
Got room in your wallet for another ‘rewards’ card? Didn’t think so. In the age of smart databases, why should it be incumbent on you as the customer to keep up with a reward card, punch card or remember a membership number? Tracking past purchases should be a no-brainer.
And, so it is for Advance Auto Parts. To differentiate their loyalty program, they have shifted much of the ‘loyalty program’ responsibility from the customer to the company. They promote it as “no cards, no points, no nonsense.”
Our success in social media is due in no small way to practicing the same fundamentals used in traditional ad campaigns … and not simply pushing out ‘posts’. Content (or creative) has always mattered. Greatly. More from our friend Patrick Scullin: www.EmpatheticAdman.com
When people can envision themselves in the setting… A recent post for The Kahala Hotel & Resort went viral, including 6,755 engagements. Cost per engagement was $0.02, versus travel & leisure industry average of $0.35. Breathtaking … both the view and the numbers!
Social media has now been adopted by United Auto Workers as a strategy of combatting criticism among members. Historically, union negotiations were conducted under a cone of silence. Union leaders cite a recent rejection of a vote with Fiat Chrysler as due in part to a wave of social media discussions.
The union is countering the initial rejection by launching its own social media strategy and plan. “We are also going to tell the whole story,” UAW President Dennis Williams posted on the union’s Facebook pages. “I ask that you get the facts as we continue to address your issues. Over the next several days we will be posting more facts.”
We’re getting ready for Halloween for our client, Milani Cosmetics! Some of our employees were busy creating fun Halloween looks using Milani Cosmetics products for some upcoming projects. Check out the looks we came up with!
The Martin Agency is the rare agency that has maintained top drawer excellence and culture for several decades. So, worth noting recent quotes in Ad Age from their chairman, John Adams. “Ever since advertising was invented, its job was one of presentation. But with digital, it’s all about starting a conversation. You’ve got to be prepared to join the conversation and to think about yourself as a participant in the conversation not only as the presenter of the brand. It’s a different mindset.”
Wisdom from an accomplished veteran.
Inc. magazine has ranked NorSouth Constructs No. 2469 on its 34th Annual Inc. 5000 list, an exclusive ranking of the nation’s fastest-growing private companies.
Started in 1982, this prestigious list has become the hallmark of independent, entrepreneurial success. This establishes NorSouth Constructs as not only a force in the Southeast, but a national leader within the competitive and ever-changing multi-family, sustainable and conventional construction business landscape.
GRM provides PR, digital and other marketing services to this fine company. Click here to read more on this major accomplishment!
GRM continues to build its portfolio of clients targeting Moms with the exciting appointment as agency for healthy mama! healthy mama is a brand of Maternal Science, located in New Jersey. The healthy mama brand offers organic, safe and doctor approved products designed specifically for pregnant women. Spread the word about the availability of healthy mama remedies to the pregnant moms you know.
Facebook is now allowing you to express yourself more! Facebook announced that they are adding new animated emoji’s so it’s users can communicate and express their thoughts or feelings easier and quicker. This is great or Facebook because not only will users be able to express themselves better, but this will have users spending more time on Facebook. Click here to read more.
Why do you want to intern?
You’re looking for an opportunity to gain school credit?
You are seeking to get real-world experience?
You’re ready to launch your career?
You had an advertising campaigns class and really liked it?
Mom or Dad said you have to get out of the house and do something?
Those are all nice reasons. But those are not us.
We’re looking for one intern. That one.
We’re about creating more zealots for our clients.
We’re zealots for our clients.
We’re zealots about our work.
Our intern? That one?
A zealot. A zealot for inventing, creating, solving, satisfying and doing.
Our interns are on the firing line. No hiding here.
No auditing our program. You’re in the game. Real work. Real involvement with clients. Real problems to solve. Real opportunity.
We’re looking, too. For that one.
Passionate. Intelligent. Witty. Teammate. Winner. A Zealot for Life.
Our internship is not a “give back to the community” program. We’re looking for the one individual who is bursting to get in the game, start practicing their craft and change the way marketing happens.
Our interns get to do a lot of work. It usually results in a real job. Because they will have proven they can do real work.
Guest Relations Marketing is eight years old. We’re still a kid. But we love having interns and have even hired a few of them or helped place them in great positions. The partners of Guest Relations established an intern program at their previous agency. The program became so renowned that other agencies called to interview and hire our interns.
Nothing fancy here. Just a great opportunity. For a great intern. Are you the one?
Tell us why. Email April Voris at firstname.lastname@example.org
The requirements:Primary Objectives of the Program:
Provide a “real world” learning experience
Cross-platform training & project execution
Emphasis on social media
Program Opportunities & Requirements:
Intended as major course credit/learning
Available starting: Fall
30 – 35 hours per week / 90-day commitment required
Get an overall view of full scope of marketing duties and interaction, through participation in internal and client meetings
Develop a project essentially from start to finish, including presentation to the client
Assist team in developing specific recommendations, projects or analyses in support of client or agency programs
Deep dive into social media use for marketing
Other as approved by specific program outline
Internship Program May Include:
Competitive interview process
DISC or other profile analysis
Educational platform that may include such topics as:
Marketing 101: Agency vs. client-side
How to effectively work with your clients
Traffic, project management & time management
Account planning & research
Importance of great creative
The new media frontier
Social media training
Effective e-Communication & database management
Presentations, communications, and brand you
Networking & industry event opportunities
Mid-point and final performance review
Demonstration of high interest/passion for advertising profession
Good communication skills, particularly writing ability
GRM growth brings good things, including two outstanding new staffers!
Virginia Williams joins us as Social Media Manager. She was most recently from The Elf On The Shelf and prior to that handled digital and social marketing for Busch Gardens Williamsburg. Yes, Virginia is from Virginia.
Brittany Lett joins GRM as online brand concierge. Her background in cosmetics and journalism serves her well in GRM’s expanded online role with Milani and Jordana.
Brittany is a big fan of the Cleveland Cavaliers (she is from Cleveland), while Virginia is staunch supporter of the Washington Nationals. Don’t be haters, Atlanta, they are loyal to their (former) home teams.
Our client, CURE Childhood Cancer, was featured in June’s Inc. Magazine’s article, “5 Lessons Every Business Can Learn from the Non-Profit World.” One lesson we particularly delight in as the agency of record for CURE for more than 8 years is ‘invest in marketing.’ Read the story here.