GRM triumphed at the 2016 Southeast Emmy Awards for the TV advertising campaign we produced for CURE Childhood Cancer.
The executive creative director of the campaign, April Voris, accepted the Emmy award for the Community/Public (PSA)- Campaign category. The campaign features Kennedy Cobble, who overcame the treacherous battle against childhood cancer. Kennedy is an example of the hope and inspiration CURE aims to spread, and we are honored to be a part of it.
We are excited for this amazing accomplishment and would like to thank everyone who has helped in this production, including the writer, Bob Richardson, and WXIA for production.
GRM has added a little extra spunk to our office. We are pleased to announce our newest staffer and zealot, Purvi Patel. Purvi has joined GRM to lead social planning and analytics as our Social Media Strategist.
Purvi was born in South Georgia, enjoys mentoring young people and always has a healthy snack at the ready. She may be small, but don’t underestimate her ability to be heard.
Purvi brings eight years of digital marketing to our team. Her experience is extensive in the social and digital space; she has previously worked on a variety of accounts such as Valvoline, Pepperidge Farm, Iron Mountain, SAMs Club, Jordan Fashions, and many more.
The digital world has always been innate to Purvi. Her first venture began in high school as President of the Technology club, leading her team to a 2nd place at national win for their hand coded website project.
Purvi brings unique digital insights in part through her Bachelors degree in Psychology. Purvi’s passion for life is readily apparent. She is a zealot for a lot of things: food, fashion, inspiring others, phiantrophy, dogs and children. Not necessarily in that order.
We are excited to share that the TV advertising campaign we produced for CURE Childhood Cancer has been nominated for an Emmy Award for the southeastern region! Winners will be announced on June 11.
The campaign consists of TV spots that feature childhood cancer warrior Kennedy Cobble as she shares her journey. Kennedy’s riveting story represents the fight of many children facing difficult battles with cancer. Their stories have helped inspire more than 200,000 followers of CURE.
At GRM, our passion is helping good companies and brands succeed. Which is exactly why we’ve made a BIG move at our agency.
Social media is a large part of what we do for our clients. Creating content, managing accounts, and providing strategic insight and planning are critical parts of our day-to-day.
However, beautiful photos and witty tweets can only take a brand so far. Which is exactly why we are putting the most emphasis on the last point made above. Strategic insight has become the core of everything that we do at GRM.
Enter: Simply Measured.
At the beginning of the year, we began using the social analytics solution to help us bring each of our clients to the next level. It’s about making informed decisions, which allow us to provide exceptional results.
Here are a few of the reasons why we have started using Simply Measured:
It allows us to analyze our brands paid, owned, and earned activity from all of their social networks. We now have a greater ability to discover and communicate meaningful patterns from social data – giving GRM, and our clients, the opportunity to grow and develop their programs.
It has become our full suite analytics arm that helps us research conversations, competitors, and audience across all social networks.
It quickly highlights the impact of brand activities, as well as helping us see, share, and optimize real business outcomes for our clients.
By providing a complete social analytics suite and process, we are able to better understand the impact of our social strategies. Simply put, Simply Measured gives us access to information, analysis, and insight necessary to plan our clients’ strategies, measure their performance, optimize their tactics, and tie social activity to larger business outcomes.
Now, that, is an exciting tool.
We have learned that sharing real-life facts of EV drivers are popular amongst our EV Facebook audience. Users that are on the fence about driving an EV can hear first-hand from their personal experiences, enticing them to learn more. When it comes to electric vehicles, we never want to communicate like car salesmen to encourage a sale but instead highlight the benefits and improvements that driving an EV adds to the average user’s life.
Up until December 2015, FODAC (Friends of Disabled Adults and Children) hosted the majority of their fundraising campaigns in a traditional manner: meetings, mailings, and checks. But this December, FODAC had an immediate need for a new delivery truck. And we were confident FODAC’s social community could rally together to raise the $30,000 needed, which would be matched dollar-for-dollar by a donor. A steady email campaign, Facebook posts, video, and a social ad budget worked wonders. And by December 31st, their fundraising goal was not only met, it was exceeded. The new truck is being ordered and FODAC is going to be able to reach twice as many people, delivering and picking up equipment for those living with disabilities. What a great first-run with an online-driven fundraising campaign. We can’t wait to see what FODAC will accomplish in the future!
Check out what you are missing if you haven’t sent someone from your team to the GRM / UGA Social Media Bootcamps. Yep, they are back and the dates are already set January, March and April. Our Social Media Marketing Bootcamp is a full-day, hands-on seminar that includes case-studies and interactive exercises to reinforce the information you will learn. Be sure to sign up today!
Got room in your wallet for another ‘rewards’ card? Didn’t think so. In the age of smart databases, why should it be incumbent on you as the customer to keep up with a reward card, punch card or remember a membership number? Tracking past purchases should be a no-brainer.
And, so it is for Advance Auto Parts. To differentiate their loyalty program, they have shifted much of the ‘loyalty program’ responsibility from the customer to the company. They promote it as “no cards, no points, no nonsense.”
Our success in social media is due in no small way to practicing the same fundamentals used in traditional ad campaigns … and not simply pushing out ‘posts’. Content (or creative) has always mattered. Greatly. More from our friend Patrick Scullin: www.EmpatheticAdman.com
When people can envision themselves in the setting… A recent post for The Kahala Hotel & Resort went viral, including 6,755 engagements. Cost per engagement was $0.02, versus travel & leisure industry average of $0.35. Breathtaking … both the view and the numbers!