Insights



The Value of Process

GRM has worked social media programs for clients since 2007. 2007 is the year Facebook launched advertising and business pages. Three years after Facebook’s initial launch, the company introduced advertising to the platform. They also opened the platform for business pages — just like standard users — to post content, share photos, and engage with Facebook […]

We’re Hiring!

Engagement Specialist Mission: Take approved plans and strategy and make happen executionally. Be the benevolent Guardian and Curator of our client’s social media community. Make a difference in client’s business through distinctive social content and engagement. Social Media Execution Manage and lead the build of social posts for the month. Schedule and execution of posts […]

The Telltale Signs of a Winning Social Media Program

Here is a quick primer on how to eyeball a social media page and determine if further investigation is warranted. Many marketing directors or CEOs understand the need to be on social media, but believe social platforms are like other media, in that placement ensures visibility and reach.  Social platforms are unique from traditional media […]

The One Reason to Use Social Media.

Engagement is not a digital marketing term, nor was it created as a result.  Interestingly,  the concept of engagement goes back to at least 1898.  An American advertising and sales pioneer E. St. Elmo Lewis authored a book, Financial Advertising, in which he introduced what is now the classic sales tool based on the  four […]

The Reasons to Keep Social Media In-House. One reason is Missing.

The reasons marketing directors say they want to keep social media in-house is quite varied (and some quite humorous): “we don’t have the budget” “social media is not a priority” “our team is handling it okay” “we don’t believe an outside group understands our brand” “we don’t have time to explain what we are doing […]