For those who view social media as a non-core marketing function, they typically see it as soft and not driving sales. As a veteran of the ad business, social media can directly drive sales – in bunches – in the right scenario. We just completed a full year as the first social media agency of record for a major client. And the results are big.
Online sales are up more than 100% year-over-year to more than $600,000. Plus, an 88% annual increase in website traffic – one of the primary goals for GRM. The sales numbers are a direct result of building total social following from 325k to more than 720k.
These results clearly blow-up the idea that social media is soft on results. In the process of being social – sharing, engaging and liking – can transform a brand’s relationship with its zealots. And drive hard business results.