Budgeting for Social Media


Currently, social media typically runs in the 8 – 12% range of major marketer budgets. However, CMOSurvey forecasts that percentage to increase to more than 21% of total budgets in the next 5 years. While social is their choice for most ‘engaging media,’ CMOs also report social is poorly integrated into the overall marketing effort. GRM’s approach is to apply fundamentals of target research and brand content development to solve this dilemma.

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