For Halekulani - a top-rate Hawaiian resort - it meant less copy. More visual. And personalized communications at every touch point.
Old school: Ad campaign.
New school: Online graphics.
Correct school: Compelling visuals that tell the story. In all media.
What better way to convey that your bank makes office calls then to show it? This series so well-liked, the bank’s clients asked for their own copies.
From a staid, governmental sounding brand (Juvenile Justice Foundation) to a completely new name (youthSpark) and look that excites its zealots and builds the rally cry for abused youth. "There is no more meaningful work that the FBI participates in than rescuing children," James Comey FBI Director. Nor for GRM.