Be Contagious!

Probably not what your doctor suggests. But when it comes to marketing, isn’t that really what you want? To see your brand go viral. Be liked. Shared. For GRM, “be contagious” is an anthem. We desire to be contagious in the sense that we are those people, the kind sought out because they always add to the discussion. Our primary objective as an agency is to create and build zealots for our clients - create contagious content and campaigns. Just as importantly, we want to have a contagious spirit. Life is short. What we spend much of our waking hours engaged in should be fun.                

Rebranding: From Dated to Timeless.

Often, when there is no new product or no new features, the advertising reverts to the time-old price promotion. Or in the case of Mauna Lani Resort, they persisted in promoting themselves as home of the Senior Skins golf. Only issue with that? They no longer were. In fact, they haven't been the "home" for more than 10 years. Talk about a dated story. GRM used the same visual setting, but focused on the emotive story. This iconic scene is a golf setting, but the golf is secondary to the setting. And to the pure awe and slendor being experienced. How a dated visual - and brand - becomes a timeless and not-to-be-missed experience.

Introducing Milani’s new website. GRM launches its most comprehensive site – yet!

You expect a cosmetics company to have a great look to its site. Milani Cosmetics is no exception - stunning visuals dominate. But it's what's underneath that separates this from most websites and well positions Milani against the category giants. At the end of the day, the Milani site is a combination of branding, navigational ease and commerce.  Credits go to: the internal Milani team, Team Internet Marketing, L.A. Productions, and of course GRM. Easily the most comprehensive site we’ve developed. Some highlights:
  • Clean, easy to navigate design
  • Ask a Beauty Advisor feature
  • Social integration throughout
  • Both customer and expert reviews of products
  • Italian-inspired blog
  • How-to videos
  • Full spanish site
  • Ability to create a personalized wish list
  • Always free shipping on orders over $25
  • Color combination recommendations for products
  • Custom vegan shopping experience
  • Ability to purchase e-gift cards
Milani Cosmetics was named as one of the top 20 performing beauty brands in social media from January-June 2014 by Beauty Inc. of WWD. Check out the new website at www.milanicosmetics.com and let us know what you think.
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