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GRM Client Makes 2015 Inc. 5000

GRM Client Makes 2015 Inc. 5000

Inc. magazine has ranked NorSouth Constructs No. 2469 on its 34th Annual Inc. 5000 list, an exclusive ranking of the nation’s fastest-growing private companies. Started in 1982, this prestigious list has become the hallmark of independent, entrepreneurial success. This establishes NorSouth Constructs as not only a force in the Southeast, but a national leader within the competitive and ever-changing multi-family, sustainable and conventional construction business landscape. GRM provides PR, digital and other marketing services to this fine company. Click here to read more on this major accomplishment!
New Client: healthy mama!

New Client: healthy mama!

GRM continues to build its portfolio of clients targeting Moms with the exciting appointment as agency for healthy mama! healthy mama is a brand of Maternal Science, located in New Jersey. The healthy mama brand offers organic, safe and doctor approved products designed specifically for pregnant women. Spread the word about the availability of healthy mama remedies to the pregnant moms you know.
New Expressive Emojis Being Added to Facebook

New Expressive Emojis Being Added to Facebook

Facebook is now allowing you to express yourself more! Facebook announced that they are adding new animated emoji’s so it’s users can communicate and express their thoughts or feelings easier and quicker. This is great or Facebook because not only will users be able to express themselves better, but this will have users spending more time on Facebook. Click here to read more.
Tips from a Marketing Intern

Tips from a Marketing Intern

Our wonderful summer intern, Danielle, was a delight and a big help to us at GRM. Majoring in Advertising with a minor in Communication Studies, she learned new skills and gained experience in social media marketing to prepare her in her future endeavors. Below, she shares her experience with us. “Coming into GRM as an intern, I didn’t quite know what to expect. I hoped to build on my previous abilities in social media marketing, but I never expected to take away an entirely new skillset. Since day one, each employee at GRM has confidently thrown projects my way. Not once did I leave the office for a “coffee run” or sit in on meetings with nothing to contribute. I truly felt like an active member of the team, sharing my ideas and directly assisting others in day-to-day client planning and marketing execution. As I enter my junior year at the University of Georgia, I am proud to say that, because of GRM, I am a step ahead of my fellow advertising peers. Not many interns can say that they have managed and executed social media for several clients, assisted in the creation of a non-profit marketing plan, and performed daily website maintenance for a national organization. Thank you, GRM, for sending me into the marketing world with great confidence and a thirst to continue learning.”
Are You The Intern We’re Looking For?

Are You The Intern We’re Looking For?

Why do you want to intern? You’re looking for an opportunity to gain school credit? You are seeking to get real-world experience? You’re ready to launch your career? You had an advertising campaigns class and really liked it? Mom or Dad said you have to get out of the house and do something? Those are all nice reasons. But those are not us. We’re looking for one intern. That one. We’re about creating more zealots for our clients. We’re zealots for our clients. We’re zealots about our work. Our intern? That one? A zealot. A zealot for inventing, creating, solving, satisfying and doing. Our interns are on the firing line.  No hiding here. No auditing our program. You’re in the game. Real work. Real involvement with clients. Real problems to solve. Real opportunity. We’re looking, too. For that one. Passionate. Intelligent. Witty. Teammate. Winner. A Zealot for Life. Our internship is not a “give back to the community” program. We’re looking for the one individual who is bursting to get in the game, start practicing their craft and change the way marketing happens. Our interns get to do a lot of work. It usually results in a real job. Because they will have proven they can do real work. Guest Relations Marketing is eight years old. We’re still a kid. But we love having interns and have even hired a few of them or helped place them in great positions. The partners of Guest Relations established an intern program at their previous agency. The program became so renowned that other agencies called to interview and hire our interns. Nothing fancy here. Just a great opportunity. For a great intern. Are you the one? Tell us why. Email April Voris at avoris@grmworks.com  

The requirements: Primary Objectives of the Program:
  • Provide a “real world” learning experience
  • Cross-platform training & project execution
  • Emphasis on social media
  Program Opportunities & Requirements:
  • Intended as major course credit/learning
  • Available starting:  Fall
  • 30 – 35 hours per week / 90-day commitment required
  • $500 stipend
  Basic Duties:
  • Get an overall view of full scope of marketing duties and interaction, through participation in internal and client meetings
  • Develop a project essentially from start to finish, including presentation to the client
  • Assist team in developing specific recommendations, projects or analyses in support of client or agency programs
  • Deep dive into social media use for marketing
  • Other as approved by specific program outline
  Internship Program May Include:
  • Competitive interview process
  • DISC or other profile analysis
  • Educational platform that may include such topics as:
  • Marketing 101: Agency vs. client-side
  • How to effectively work with your clients
  • Traffic, project management & time management
  • Account planning & research
  • Importance of great creative
  • The new media frontier
  • Social media training
  • Effective e-Communication & database management
  • Presentations, communications, and brand you
  • Networking & industry event opportunities
  • Mid-point and final performance review
  Qualifications:
  • Demonstration of high interest/passion for advertising profession
  • Good communication skills, particularly writing ability
  • Flexible, team-oriented
  • Advertising, marketing or related major emphasis
  • Junior, senior or recent graduate
  Program Contact:
  • Submit the following three items:
  • Your resume
  • One thing you are a Zealot for (and why)
  • Best example of your writing capabilities
  • Submit to April Voris: april@grmworks.com
 
New Staff Members:  Virginia and Brittany

New Staff Members: Virginia and Brittany

GRM growth brings good things, including two outstanding new staffers! Virginia Williams joins us as Social Media Manager. She was most recently from The Elf On The Shelf and prior to that handled digital and social marketing for Busch Gardens Williamsburg. Yes, Virginia is from Virginia. Brittany Lett joins GRM as online brand concierge. Her background in cosmetics and journalism serves her well in GRM’s expanded online role with Milani and Jordana. Brittany is a big fan of the Cleveland Cavaliers (she is from Cleveland), while Virginia is staunch supporter of the Washington Nationals. Don’t be haters, Atlanta, they are loyal to their (former) home teams.
CURE Childhood Cancer Featured in Inc. Magazine

CURE Childhood Cancer Featured in Inc. Magazine

Our client, CURE Childhood Cancer, was featured in June’s Inc. Magazine’s article, “5 Lessons Every Business Can Learn from the Non-Profit World.” One lesson we particularly delight in as the agency of record for CURE for more than 8 years is ‘invest in marketing.’ Read the story here.
The Kahala Hotel & Resort – a Nice Place for a New Client!

The Kahala Hotel & Resort – a Nice Place for a New Client!

There are road trips … and then there are airplane rides. In this case, just outside Honolulu, Hawaii is The Kahala Hotel & Resort, our new client. Our social leaders have already visited to get a head start on a new social media program. And, to of course, properly understand and experience ‘the product.’ Not bad for a business trip, right?

We look forward to working with the client team is putting The Kahala back atop the list of top luxury destination resorts.
Milani Beats COVERGIRL on Instagram

Milani Beats COVERGIRL on Instagram

Our social team for Milani Cosmetics recently passed one of the leading brands, COVERGIRL, with more than 540,000 followers on Instagram.

It’s a great accomplishment for both GRM and the client. In January of 2014, Milani had 36,000 followers on Instagram. And today? We have more followers than not only CoverGirl, but also L’Oreal Paris, Rimmel London, Clinique, e.l.f., Lancome and Smashbox. Not too shabby, if you ask us.

Not following Milani on Instagram yet? What are you waiting for?
Social Media Adds Value to Traditional Ad Campaigns.

Social Media Adds Value to Traditional Ad Campaigns.

GRM gets quite a few inquiries about social media. (Yes, we love referrals). Often, the questions relate to how social should be budgeted – what should be eliminated from the marketing program to make way for social. As chart from dailytekk.com confirms, social has very real value in the ad marketplace. Some facts to consider: 1. Social media is a reach vehicle at $5-7 cost per thousand, but not incredibly more efficient than good ad campaigns at some scale. 2. Social media posts are considered more credible than other forms of advertising. 3. Due to the very nature of the medium, social sites offer a tremendous pass-along value simply not there in other media. 4. Social sites offer the opportunity to test multiple messages, visuals and promotional concepts at no or little cost. With a very fast read on response. 5. Social media is measurable at a similar scale of syndicated media.
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