When people can envision themselves in the setting… A recent post for The Kahala Hotel & Resort went viral, including 6,755 engagements. Cost per engagement was $0.02, versus travel & leisure industry average of $0.35. Breathtaking … both the view and the numbers!
“Zealotry Marketing” is about creating programs that have a primary goal of generating referral. If referral is the best indicator of long-term profitability, then it made sense to us to use that as the starting point for creating marketing programs – not merely looking at referral as an indirect end result. This has led us to a revolutionary perspective on the classic marketing principles of targeting, what is creative and how social media can be an effective touch point. And, heresy for old-school marketing types – the idea that the most effective marketing may well come from operations and service delivery.
This is the story of Zealotry Marketing. Where loyalty begins with a company exceeding a customer’s expectation. An approach that can be integrated into any company. And, doesn’t require so-called marketing pros. It does require a sensitivity and commitment to exceeding customer expectations. We believe zealotry marketing transforms the traditional loyalty equation.
What are you doing to create zealots?
Klout notes the five most popular topics are music, television, holidays, software and religion. Consider, like any other media, that advertising is an intrusion to what the reader is really interested in. How do you become interesting? Same advertising conversation, just in a new skin.
It’s always great when our clients stop by our office! As tradition, our clients from Milani Cosmetics and The Kahala Hotel & Resort, shared what they’re zealots for.
CURE’s Kids conquer cancer one day at a time is a mouthful to say.
But, the annual social and online promotion is having unprecedented success!
In its recently completed 7th
year, the program conceived and executed by GRM generated more than $350,000 through a combination of social, email and other online promotion to the tune of $350k. Learn more and join in with us at http://www.curechildhoodcancer.org/events/cures-kids-conquer-cancer/#sthash.CIuAbMCf.dpbs
“We are entering a new phase for social that sees it growing from just a “marketing” thing to something that provides value across marketing, sales, service, commerce, and more. The growing wealth of customer insights social provides is a major reason why. Today, any CRM system missing social is missing a major piece of the customer puzzle.” – Oracle.
Social media has now been adopted by United Auto Workers as a strategy of combatting criticism among members. Historically, union negotiations were conducted under a cone of silence. Union leaders cite a recent rejection of a vote with Fiat Chrysler as due in part to a wave of social media discussions.
The union is countering the initial rejection by launching its own social media strategy and plan. “We are also going to tell the whole story,” UAW President Dennis Williams posted on the union’s Facebook pages. “I ask that you get the facts as we continue to address your issues. Over the next several days we will be posting more facts.”
We’re getting ready for Halloween for our client, Milani Cosmetics! Some of our employees were busy creating fun Halloween looks using Milani Cosmetics products for some upcoming projects. Check out the looks we came up with!
GRM’s social team has increased social following for The Kahala Resort nearly 50% in our first 3 months as agency. With these panoramic vistas, that is not hard to understand.
The Martin Agency is the rare agency that has maintained top drawer excellence and culture for several decades. So, worth noting recent quotes in Ad Age from their chairman, John Adams. “Ever since advertising was invented, its job was one of presentation. But with digital, it’s all about starting a conversation. You’ve got to be prepared to join the conversation and to think about yourself as a participant in the conversation not only as the presenter of the brand. It’s a different mindset.”
Wisdom from an accomplished veteran.