There are many reasons …
But, the process should start earlier than you think. Most believe rebrand is the last step in the process. Once the need is apparent, rebranding should be the first step.
Rebranding impacts all subsequent work … allows for intentional brand culture to flow inward and then externally. Typically most think external needs first, but the really good brands happen by seeding their language, culture and look internally before they reach out to their external audiences.
“Bloom is about to embark on another growth spurt to take us up to the next level. We are looking to take The Bloom Closet statewide and our board is considering a capital campaign in support. The rebranding program through GRM perfectly positions us to go forward to new audiences without missing a beat. We have a new brand look and feel that is both well-positioned and aspirational enough to fit our board’s ambitions.” – Becky Davenport, Executive Director.
Facebook has begun rolling out a tool that’ll enable nonprofits to create campaign fundraisers on their site. This will allow friends and followers to donate money within Facebook itself.
In tests, Facebook noted the nonprofit-created fundraiser pages that performed best were those that included compelling human-interest stories. “We need to create more personal channels for the fundraiser creators to communicate with potential donors.”
It is a great tool for non profits to be able to utilize. Facebook is the #1 time spent site on the internet. Another reason to gear up your social program. We’re here to help!
Find out how to add a Donate button on your page below:
So, what works better – user generated content or content published by brands, news agencies or other professional sources. There is a lot of conversation on this subject. But it is not as one-sided as you might think.
According to Forrester Research, only 14 percent of US consumers trust an ad created by a brand compared to 48 percent of users who trust the words, pictures and videos created by other consumers. Their take: carefully crafted calls to action from ad agencies are no match for the unvarnished truth shown in user-generated videos, shaky camera shots and all.
But, not so fast. User-generated content was usually not present among the most prominent stories, according to an in-depth analysis by communication professors at Northwestern University.
On average, only 1 in 100 most prominent stories were contributions from the public. Even greater, only 1 in 1,000 stories of the most-viewed on these sites were user generated.
So, what does all this mean? First, agencies like GRM have a reason for being. Placement is strategic, analytical and often purchased. Most importantly, content that is framed for consumers to participate (engage) in an interesting way and in conversational terms works best. It’s not just that user generated content is better, it is too often brand-driven content is incorrectly written and is devoid of true engagement characteristics.
Incidentally, the visual is an example of a ‘user generated video’ that was actually agency directed in terms of message and direction.
Not sure if your social media is all it should be? Need that outside perspective to convince the bosses there is a better way to use social media?
For a limited time, GRM’s social analytics team will offer a complimentary written report that looks at factors impacting engagement, brand story amplification, driving specific actions, competitive ranking and impact on search and web traffic.
Respond to firstname.lastname@example.org.
Facebook live is … well, a video that is posted “live”- in real time on Facebook.
While the guests at The Kahala’s beach were likely more preoccupied with relaxing matters, viewers on Facebook apparently wanted to dream they were there. GRM’s recent video on at The Kahala drew 18,000 viewers in the first hour or so and over 33,000 viewers within a day!
What makes people share?
One recent research piece indicated people are provoked to share their “awe” when a visual hits an emotive chord. Such a picture transcends merely the place or building and connects the ‘experience,’ often in a very personal way. This recent photo was commissioned by our friend and photographer Jimmy Williams for Miromar Lakes. Great photography is like a beautiful painting. No caption or copy is needed.
GRM has been making a lot of changes to accompany our fast-paced growth. We have done something we’ve never done before: hire our very own in-house copywriter!
Please join us in welcoming our new zealot, Julia Repisky! Julia is a zealot for video games, dogs, a lot of cardio, and a good book. She loves all things digital, and of course, has a passion for writing.
Julia graduated from the University of Georgia with two bachelor degrees in English and Advertising. Her background in both writing and marketing is the perfect fit, as she utilizes her skills to create original and creative copy for our clients’ social posts, blogs, and more. Her experience in social media marketing extends beyond copywriting, as she she has managed accounts for clients such as Papa John’s, Wing Zone, local restaurants, car washes, and more.
Julia works hand-in-hand with the GRM team to produce original content in the most efficient way, while aligning with each of our clients’ specific needs. We are excited to have our very own copywriter who can devote her undivided attention to creating nothing but the best for our clients.
If you’ve missed our Social Media Marketing Bootcamp, fear no more, because it will be returning this Fall!
This Fall, learn everything you need to know about social media marketing in a full-day, hands-on seminar that includes case-studies and interactive exercises to reinforce the information you will learn.
GRM triumphed at the 2016 Southeast Emmy Awards for the TV advertising campaign we produced for CURE Childhood Cancer.
The executive creative director of the campaign, April Voris, accepted the Emmy award for the Community/Public (PSA)- Campaign category. The campaign features Kennedy Cobble, who overcame the treacherous battle against childhood cancer. Kennedy is an example of the hope and inspiration CURE aims to spread, and we are honored to be a part of it.
We are excited for this amazing accomplishment and would like to thank everyone who has helped in this production, including the writer, Bob Richardson, and WXIA for production.