Mauna Lani Resort was caught in the sea of seasonal promotions that created a negatively-spiraling, price-driven perception. GRM repositioned the brand by taking advantage of a natural and historical perspective: the resort resided on the land that served as the retreat of ancient kings. I mean, it can’t get much more authentic Hawaii than that. By connecting the heritage of ancient kings to the brand experience, Mauna Lani ignited the passion of seasoned, upscale travelers. The result: 5 straight years of increasing ADR, occupancy rates and overall sales. People will pay for an authentic experience that is correctly woven through branding.
Allan Vigil Dealerships gain a top following among Ford and Lincoln dealers in the region. Our hospitality background attracted them. Their integrity and desire to do business differently than other dealers interested us. Sales are up. So is our passion for the Vigil family.