GRM becomes the first agency for
Melius. Melius has a counter-intutive strategy: target those beginning their personal financial planning and offer a program to them that is simple, easy to execute and devoid of the typical financial jargon. Oh, and it’s free to consumers. Direct mail to trade and online media will play an important part of the introduction of Melius.
Tags: branding, financial marketing, financial planning, GRM, millenial marketing
