Archive for March, 2018

Are You Really Creating Loyal Customers? There is lots of marketing talk related to loyalty, customer retention and how to leverage digital media for fantastic results.  But, the reality: most loyalty and traditional frequency programs have dubious payouts. They may trigger initial response and traffic, but most fall woefully short when analyzed against the real […]

Certificate of Nonprofit Social Media

Certificate of Nonprofit Social Media We are so excited to partner with the Georgia Center for Nonprofits for another Social Media class! In this five-part certificate series in the spring and fall, you’ll rapidly advance your understanding of social media practices for nonprofits, building a broad foundation and focused expertise in topics like advertising and analytics. Each course […]