Archive for August, 2016



GRM Wins EMMY for Television Campaign

GRM’s television campaign for CURE Childhood Cancer was awarded the southeast EMMY for nonprofit television at the recent awards show in Atlanta. We are particularly pleased that the incredible story of a Kennedy Cobble, a true warrior against the ravages of cancer, gains additional exposure! Check out CURE Childhood Cancer below: http://www.curechildhoodcancer.org/

Is Social Media a Program Expense? We Can Show You How.

A carefully crafted social media program engages both your ‘zealots’ and others interested in your cause. It also can be legitimately be categorized as a program expense. We can explain how. Social is not primarily a fundraising vehicle. It is a necessary for getting the word out on specific programs, for providing timely information on […]

Three Tricks to Better Storytelling.

Lori Jacobwith speaks to a number of groups on the value of better storytelling to aid fundraising. She has a six-step process she shares widely with groups. ln particular, we amplify three key points: 1. Make the story personal, about a real person. Telling their story to another person. 2. Connect outcome or impact to […]

Vision and Mission. The Key to Donor Engagement.

In Jeopardy the answer would be, “vision and mission.” Any veteran development professional will know the correct question: “What motivates donors to give to charity?” The fund raiser’s ability to express with clarity and passion an organization’s vision and mission lies at the heart of the development process. We design and present our message to […]

Google is Going Mobile. Is Your Brand?

Google is penalizing non-mobile responsive sites. Here are some tips to help your site: Facebook Instant articles. These articles are an easy way to optimize pages for mobile visitors and decrease load times. Blogging. An excellent platform to reach potential followers as it resonates with search terms. Installing a donate button on Facebook. Live stream. […]