Archive for July, 2016



User Generated Content vs. Brand Generated. Why it is really not a question of which is better.

So, what works better – user generated content or content published by brands, news agencies or other professional sources. There is a lot of conversation on this subject. But it is not as one-sided as you might think. According to Forrester Research, only 14 percent of US consumers trust an ad created by a brand […]

2nd Opinion on Your Social Media Strategy?

Not sure if your social media is all it should be? Need that outside perspective to convince the bosses there is a better way to use social media? For a limited time, GRM’s social analytics team will offer a complimentary written report that looks at factors impacting engagement, brand story amplification, driving specific actions, competitive ranking […]

Bringing the Brand to the Social Media Post.

“What a Day for a Daydream …”

Facebook live is … well, a video that is posted “live”- in real time on Facebook. While the guests at The Kahala’s beach were likely more preoccupied with relaxing matters, viewers on Facebook apparently wanted to dream they were there. GRM’s recent video on at The Kahala drew 18,000 viewers in the first hour or […]

When You ‘Awe’, They Share.

What makes people share? One recent research piece indicated people are provoked to share their “awe” when a visual hits an emotive chord. Such a picture transcends merely  the place or building and connects the ‘experience,’ often in a very personal way.  This recent photo was commissioned by our friend and photographer Jimmy Williams for Miromar […]