Archive for November, 2015

The Death of Advertising? Not So Fast …

The Death of Advertising? Not So Fast …

Our success in social media is due in no small way to practicing the same fundamentals used in traditional ad campaigns … and not simply pushing out ‘posts’. Content (or creative) has always mattered. Greatly. More from our friend Patrick Scullin: www.EmpatheticAdman.com
A Riveting Story … The Power of Video

A Riveting Story … The Power of Video

Sometimes the best communications is simply letting someone tell their story. Meet Kennedy Coble, but before you press play, have the tissues ready. #Inspirational.

 

   
Viral Post of the Month: 94,416 Total Reach

Viral Post of the Month: 94,416 Total Reach

When people can envision themselves in the setting… A recent post for The Kahala Hotel & Resort went viral, including 6,755 engagements. Cost per engagement was $0.02, versus travel & leisure industry average of $0.35. Breathtaking … both the view and the numbers!
From Loyalty to Zealotry

From Loyalty to Zealotry

“Zealotry Marketing” is about creating programs that have a primary goal of generating referral. If referral is the best indicator of long-term profitability, then it made sense to us to use that as the starting point for creating marketing programs – not merely looking at referral as an indirect end result.   This has led us to a revolutionary perspective on the classic marketing principles of targeting, what is creative and how social media can be an effective touch point.   And, heresy for old-school marketing types – the idea that the most effective marketing may well come from operations and service delivery. This is the story of Zealotry Marketing. Where loyalty begins with a company exceeding a customer’s expectation.   An approach that can be integrated into any company. And, doesn’t require so-called marketing pros. It does require a sensitivity and commitment to exceeding customer expectations. We believe zealotry marketing transforms the traditional loyalty equation.   What are you doing to create zealots?
The Most Popular Topics on Facebook Are …

The Most Popular Topics on Facebook Are …

Klout notes the five most popular topics are music, television, holidays, software and religion. Consider, like any other media, that advertising is an intrusion to what the reader is really interested in. How do you become interesting? Same advertising conversation, just in a new skin.
Clients vist GRM!

Clients vist GRM!

It’s always great when our clients stop by our office! As tradition, our clients from Milani Cosmetics and The Kahala Hotel & Resort, shared what they’re zealots for.  
Fundraising Success Through Online Promotion

Fundraising Success Through Online Promotion

CURE’s Kids conquer cancer one day at a time is a mouthful to say. But, the annual social and online promotion is having unprecedented success! In its recently completed 7th year, the program conceived and executed by GRM generated more than $350,000 through a combination of social, email and other online promotion to the tune of $350k. Learn more and join in with us at http://www.curechildhoodcancer.org/events/cures-kids-conquer-cancer/#sthash.CIuAbMCf.dpbs
Oracle: Social is Major Part of CRM

Oracle: Social is Major Part of CRM

“We are entering a new phase for social that sees it growing from just a “marketing” thing to something that provides value across marketing, sales, service, commerce, and more. The growing wealth of customer insights social provides is a major reason why. Today, any CRM system missing social is missing a major piece of the customer puzzle.” – Oracle.