Archive for July, 2015

Milani Beats COVERGIRL on Instagram

Our social team for Milani Cosmetics recently passed one of the leading brands, COVERGIRL, with more than 540,000 followers on Instagram. It’s a great accomplishment for both GRM and the client. In January of 2014, Milani had 36,000 followers on Instagram. And today? We have more followers than not only CoverGirl, but also L’Oreal Paris, Rimmel […]

Social Media Adds Value to Traditional Ad Campaigns.

GRM gets quite a few inquiries about social media. (Yes, we love referrals). Often, the questions relate to how social should be budgeted – what should be eliminated from the marketing program to make way for social. As chart from confirms, social has very real value in the ad marketplace. Some facts to consider: […]