Archive for May, 2015

GRM is Growing!

GRM is Growing!

Change is in the air and we’re adding to our team! Do you know someone with 2-4 years of experience who is looking for a position focused on executing the daily actions of social media accounts, including managing social media advertising? So are we. Send em’ our way! CLICK HERE for the full job description.
Knowing Your Target Always Pays.

Knowing Your Target Always Pays.

Whether in negotiations, marketing, sports or war, knowing your target pays dividends. The Hub succinctly shows how Ace Hardware uses target knowledge to take on the big box retailers and even Amazon. Click here to read more!
Good Word for the Day

Good Word for the Day

Want to be Shared?  Get Emotional.

Want to be Shared? Get Emotional.

Great creative has always been about uncovering and amplifying the emotive reasons to consider a brand.

Emotional benefits build value and are far more ‘brandable’ than typical product attributes.

Now, comes a study that says emotional headlines get shared more. Surprised?

Click here to read more!

Unexpected Delights.  The Missing Element with Most Loyalty Programs.

Unexpected Delights. The Missing Element with Most Loyalty Programs.

Providing variable rewards is the secret of habit-forming products, reports The Economist (1/3/15). “That is why the number of monsters one has to vanquish in order to reach the next level in a game often varies.”

This is nothing new: “BF Skinner, the father of ‘radical behaviorism‘ … found that training subjects by rewarding them in variable, unpredictable ways works best.” However, the concept figures more prominently than ever in the digital age and the “intense competition … to monopolize people’s attention.”

Unexpected delights or unpredictable rewards provide a more authentic way to reinforce loyalty than traditional and tired “when you buy X, we provide Y.” They also disproportionately lead to greater referral in our experience. Of course, it requires a more personalized form of communications.
The Power of the Media

The Power of the Media

A free media is the instrument of free speech. It is a hallmark of our society. It separates us as a nation from others. Social media in particular elevates individual stories. Like any other media, it can also be abused. The following link is an example of ’social bullying.’ However, it cuts both ways. In this case, the cyber bullies were outed. Literally.

Warning: The attached link has very graphic language. Moreso, it has very disturbing and demeaning thoughts.

But, we depart from our normal posts to share the idea that though we may believe we are in an enlightened age, the world has more in slavery than at any point in history. And, apparently those that would hide behind a computer and say things they would never say in public.

Here’s to one man who chose to turn the media around for good.

Click here to read Curt Schilling’s post about his experiences with social media bullying.