Great creative has always been about uncovering and amplifying the emotive reasons to consider a brand.
Emotional benefits build value and are far more ‘brandable’ than typical product attributes.
Now, comes a study that says emotional headlines get shared more. Surprised?
Click here to read more!
This is nothing new: “BF Skinner, the father of ‘radical behaviorism‘ … found that training subjects by rewarding them in variable, unpredictable ways works best.” However, the concept figures more prominently than ever in the digital age and the “intense competition … to monopolize people’s attention.”
Unexpected delights or unpredictable rewards provide a more authentic way to reinforce loyalty than traditional and tired “when you buy X, we provide Y.” They also disproportionately lead to greater referral in our experience. Of course, it requires a more personalized form of communications.
Warning: The attached link has very graphic language. Moreso, it has very disturbing and demeaning thoughts.
But, we depart from our normal posts to share the idea that though we may believe we are in an enlightened age, the world has more in slavery than at any point in history. And, apparently those that would hide behind a computer and say things they would never say in public.
Here’s to one man who chose to turn the media around for good.
Click here to read Curt Schilling’s post about his experiences with social media bullying.