Archive for May, 2015



GRM is Growing!

Change is in the air and we’re adding to our team! Do you know someone with 2-4 years of experience who is looking for a position focused on executing the daily actions of social media accounts, including managing social media advertising? So are we. Send em’ our way! CLICK HERE for the full job description.

Knowing Your Target Always Pays.

Whether in negotiations, marketing, sports or war, knowing your target pays dividends. The Hub succinctly shows how Ace Hardware uses target knowledge to take on the big box retailers and even Amazon. Click here to read more!

Good Word for the Day

Want to be Shared? Get Emotional.

Great creative has always been about uncovering and amplifying the emotive reasons to consider a brand. Emotional benefits build value and are far more ‘brandable’ than typical product attributes. Now, comes a study that says emotional headlines get shared more. Surprised? Click here to read more!

Unexpected Delights. The Missing Element with Most Loyalty Programs.

Providing variable rewards is the secret of habit-forming products, reports The Economist (1/3/15). “That is why the number of monsters one has to vanquish in order to reach the next level in a game often varies.” This is nothing new: “BF Skinner, the father of ‘radical behaviorism‘ … found that training subjects by rewarding them […]