Archive for April, 2015

Meet Elizabeth Kennedy: Spring Intern Extraordinaire.

Meet Elizabeth Kennedy: Spring Intern Extraordinaire.

This Spring, we’re honored to have a new member added to the GRM team: our latest intern, Elizabeth Kennedy. Elizabeth has quite the background – spending MANY years mastering the art of MMA fighting. Her passion extends beyond the ring, majoring in International Affairs at The University of North Georgia. One of her favorite memories of her educational experience includes two months spent at the Waterford Institute of Technology in Waterford, Ireland.

Once Elizabeth landed stateside, she secured two internships – one at the Georgia Department of Economic Development in the Marketing and Protocol divisions, where she has worked developing briefing books, brochures and one-pagers for her client and events. Her second, here at GRM, where she’s learning the ropes in the world of marketing, including social media assistance and planning.

One thing’s for sure, Elizabeth likes to stay busy!
Online Customer Service Lagging? Call GRM.

Online Customer Service Lagging? Call GRM.

Last year, a client noticed that GRM staffers were responding to their customer issues on social media so quickly and in a more appropriate ‘brand voice’ than their internal team. So they asked us to take on all of their online customer service.

We gulped. Agencies always like new assignments. But customer service? For a marketing agency? That’s a new one. Then it hit home. We are about creating zealots, and the number one way to build zealotry moments is in handling complaints, questions or frustrating issues. So actually, it seemed a logical and natural extension of what we do as a company.

We are eight months into the assignment and it is no longer an experiment. The perceptual barriers just haven’t materialized. The client is happy and we have established a working process. If you’d like to hear more about our customer service work and see the process and analytics, send us an email. We’ll be glad to give you a quick tour.
CURE Childhood Cancer Brand Featured by Georgia Center for Nonprofits

CURE Childhood Cancer Brand Featured by Georgia Center for Nonprofits

Our brand work for CURE Childhood Cancer was featured in the recent magazine of Georgia Center for Nonprofits. CURE Childhood Cancer is an 8-year client of GRM and has seen revenues grow from $800k to more than$4 million during that period.

Click here to read the article.
The Millennials Are Coming

The Millennials Are Coming

Millennials are capturing the talk of marketers like no generation since the Boomers. To aid in your marketing plans – or pub conversations – here are some fast facts.

Who are the Millennials? The authors widely credited with coining the term defined this generation as born from 1982 to 2004. That is a widely divergent group – today aged from 11 to 33 years old.

Why the marketing buzz? They are the largest generation in terms of size, even exceeding Baby Boomers. And, by 2018, many expect they will drive 50% of purchase decisions.

Not surprisingly, there is debate about the characteristics of this group. Their beliefs and political stance are not easily categorized or compared based on past generation definitions.

What’s NOT in debate though? This is the generation born and bred on changing technology. That one statement offers great insight and clues into understanding this generation as we will explore.

Consider one final thought: 80% of Millennials sleep with their phone.
Milani Success Leads to New Account

Milani Success Leads to New Account

Our work for Milani has led Milani Cosmetics Corp. to assign their Jordana brand to GRM without a review. Initial assignments include social media and complete remake of their website. Jordana is the ‘younger sister’ to Milani and sells at both retail and online globally, targeting young women.

GRM has chronicled our ongoing work with Milani, including growth to more than 1 million social following and impressive year-over-year online sales gains.
Bad Point of Sale?

Bad Point of Sale?