Archive for February, 2015

Pinterest = The Current Point-of-Sale

Pinterest = The Current Point-of-Sale

We just read a very intriguing take on how traditional touchpoints (point-of-sale) are intersecting with new ones (social media). In a recent interview in Atlantic Monthly, Pinterest co-founder Evan Sharp says, “discovery is this thing that people do all the time right now in stores, in museums, in physical space. So many of our public physical spaces are organized around a collection and they are organized to help you access and browse through that collection to find the things you find meaningful. Retail is a natural fit with Pinterest… because you’re doing on Pinterest what you do in a store.” You’re browsing. And then maybe buying. Sharp differentiates Pinterest from Google and Facebook. Google answers questions or locates information. Facebook is all about sharing your life with your friends. He says Pinterest is “about yourself… [and] it’s about the things you want in your life, the possibilities.”
Can Social Media Create Sales?

Can Social Media Create Sales?

For those who view social media as a non-core marketing function, they typically see it as soft and not driving sales. As a veteran of the ad business, social media can directly drive sales – in bunches – in the right scenario. We just completed a full year as the first social media agency of record for a major client. And the results are big.

Online sales are up more than 100% year-over-year to more than $600,000. Plus, an 88% annual increase in website traffic – one of the primary goals for GRM. The sales numbers are a direct result of building total social following from 325k to more than 720k.

These results clearly blow-up the idea that social media is soft on results. In the process of being social – sharing, engaging and liking – can transform a brand’s relationship with its zealots. And drive hard business results.
Jumping On Board the Electric Vehicle Ride

Jumping On Board the Electric Vehicle Ride

GRM has been selected as the social media agency for a significant venture. We’re not officially supposed to announce the client, so read this link from the Atlanta Business Chronicle for some clues.

Georgia is a high-growth state. Atlanta is the #2 metro area in the nation for sales of electric vehicles (EVs). GRM has been tasked to build advocacy for EVs, influence further trial of EVs, and promote charging stations that will be placed throughout the state. This is a major initiative of our client and fairly ground-breaking, both in their category and in the significant role social media is to play. Any EV drivers out there?
Elaina Polson – Our New Producer

Elaina Polson – Our New Producer

Someone you meet at a seminar might be your next employee. Elaina impressed with her questions, insight and most importantly, wit. Sarah, our Director of Online Marketing, nearly hired her on the spot. Some further due diligence, a little courtship, and Elaina joined our staff in November. She is already rocking it and making a huge contribution to our clients.

Elaina is a zealot for Mexican food, NPR and Golden Retrievers. She has served on more than one political campaign and is a self-described “9” on a scale of 1 to 10 as a risk-taker. We’ll let you reach out to her directly to get further clarification on exactly what this means.