Archive for January, 2015

Need a Call to Action in 2015? Push play.

2015 is said to be the year of video marketing, with 70% of marketers reporting that video converts better than any other medium. And users aren’t turning to YouTube to post videos. In October, GRM had a video go viral on client CURE Childhood Cancer’s Facebook, and of course, we all know about the ALS Ice […]

4 Reasons Twitter Reigns Supreme in Social Customer Service

The Twitterverse is full of organic (and more recently, targeted) customer interactions with brands, companies, sports teams, celebrities, spokespersons and the list goes on. People often use Twitter to give or receive a retweet of approval, to ask a question or to offer personal reviews of a service or product. The downside, however, is that negative […]