Archive for November, 2014

Social Media Accountability

According to a report by San Mateo, California-based Altimeter Group, only 30% of brands surveyed consider themselves to be “effective” or “extremely effective” at measuring the impact that their social media strategies have on the revenue that their companies bring in. Fifty-six percent of marketers claimed that their biggest hurdle is the inability to tie […]

Budgeting for Social Media

Currently, social media typically runs in the 8 – 12% range of major marketer budgets. However, CMOSurvey forecasts that percentage to increase to more than 21% of total budgets in the next 5 years. While social is their choice for most ‘engaging media,’ CMOs also report social is poorly integrated into the overall marketing effort. […]

Email Marketing = Retail Holiday Success

There’s no denying the power of social media. But with the holiday season approaching, retailers MUST utilize smart email marketing to maximize the success of year-end sales. According to McKinsey & Company, “e-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. That’s because 91% […]