Archive for August, 2014

Introducing Milani’s new website.  GRM launches its most comprehensive site – yet!

Introducing Milani’s new website. GRM launches its most comprehensive site – yet!

You expect a cosmetics company to have a great look to its site. Milani Cosmetics is no exception – stunning visuals dominate. But it’s what’s underneath that separates this from most websites and well positions Milani against the category giants. At the end of the day, the Milani site is a combination of branding, navigational ease and commerce.  Credits go to: the internal Milani team, Team Internet Marketing, L.A. Productions, and of course GRM. Easily the most comprehensive site we’ve developed. Some highlights:
  • Clean, easy to navigate design
  • Ask a Beauty Advisor feature
  • Social integration throughout
  • Both customer and expert reviews of products
  • Italian-inspired blog
  • How-to videos
  • Full spanish site
  • Ability to create a personalized wish list
  • Always free shipping on orders over $25
  • Color combination recommendations for products
  • Custom vegan shopping experience
  • Ability to purchase e-gift cards
Milani Cosmetics was named as one of the top 20 performing beauty brands in social media from January-June 2014 by Beauty Inc. of WWD. Check out the new website at www.milanicosmetics.com and let us know what you think.
Online Reviews.  Fear Them … Or Not?

Online Reviews. Fear Them … Or Not?

We’ve seen several companies decide to not jump into the social media arena … because of fear. One fear we’ve heard is that regular participation in social media will lead to increased scrutiny and negative feedback or reviews. In fact, just the opposite is true. A good synopsis of how to approach reviews, courtesy of The Hartford small business group: http://bit.ly/1pI4lFX
New Lifestyle Photos Grace Real Estate Sales Center

New Lifestyle Photos Grace Real Estate Sales Center

Nationally recognized Miromar Lakes & Beach Club in Estero, Florida has updated the look and feel of their sales center with GRM’s work.   Working with acclaimed photographer, Jimmy Williams, GRM developed a series of lifestyle images that are consistent with the updated branding work for this client.