Archive for July, 2014

A brand should be big enough to grow. And inspire.

A brand should be big enough to grow. And inspire.

Outgrew their geography. Outgrew their business plan. From Fayette Youth Protection Home (yep, that’s a mouthful) to Bloom. Now, a name that allows room to grow and be the leading foster parenting organization in the state of Georgia.
Social Media doesn’t sell? We beg to disagree.

Social Media doesn’t sell? We beg to disagree.

Swoozie’s has largely restaged their business from traditional retail to online, with social media the primary driver. Two straight years approaching 60% year-over-year increase in online sales. Hm. How’s that social media working for you? The key to building followers? #brandengagement
It really is simple. Everyone wants more zealots.

It really is simple. Everyone wants more zealots.

Mauna Lani Resort was caught in the sea of seasonal promotions that created a negatively-spiraling, price-driven perception. GRM repositioned the brand by taking advantage of a natural and historical perspective: the resort resided on the land that served as the retreat of ancient kings. I mean, it can’t get much more authentic Hawaii than that. By connecting the heritage of ancient kings to the brand experience, Mauna Lani ignited the passion of seasoned, upscale travelers. The result: 5 straight years of increasing ADR, occupancy rates and overall sales. People will pay for an authentic experience that is correctly woven through branding.
A little humor often makes a harder-hitting point.

A little humor often makes a harder-hitting point.

People get excited about cars, not always so much about the dealer. Our team has helped Allan Vigil Dealerships gain a top following among Ford and Lincoln dealers in the region. Our hospitality background attracted them. Their integrity and desire to do business differently than other dealers interested us. Sales are up. So is our passion for the Vigil family.
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