Archive for July, 2014

Transforming the dated to contemporary.

How do you market a dated resort located in the foothills of the Arizona desert? With a cruise, of course. A whole new way of attracting group business.

Do your online donations look like this?

If your online sales or donations trend line doesn’t make the ‘hockey stick’ shape that CURE Childhood Cancer has garnered, then perhaps you need to rethink some things. And have a conversation with Sarah Scott, GRM’s Manager of Online Marketing.

Customer Service In-Action.

Excellent customer service is memorable. One of our team member’s so-so Yelp review of an Atlanta-area restaurant resulted in a quick, personal, and non-defensive response directly from the owner. A response that challenged her to a “redo.” Now THIS is how you handle customer service. We’ve taken note.

How to Build an Iconic Brand.

Our agency’s talent helped turn The Ritz-Carlton into an iconic brand. A brand synonymous with luxury. Understandings from this great project permeate GRM’s culture. Insights from this campaign are foundational the ethos of Zealotry Marketing.

How do you Say 5-Diamond Service?

For Halekulani – a top-rate Hawaiian resort – it meant less copy. More visual. And personalized communications at every touch point.