Archive for July, 2014

Transforming the dated to contemporary.

Transforming the dated to contemporary.

How do you market a dated resort located in the foothills of the Arizona desert? With a cruise, of course. A whole new way of attracting group business.
Do your online donations look like this?

Do your online donations look like this?

If your online sales or donations trend line doesn’t make the ‘hockey stick’ shape that CURE Childhood Cancer has garnered, then perhaps you need to rethink some things. And have a conversation with Sarah Scott, GRM’s Manager of Online Marketing.
Customer Service In-Action.

Customer Service In-Action.

Excellent customer service is memorable. One of our team member’s so-so Yelp review of an Atlanta-area restaurant resulted in a quick, personal, and non-defensive response directly from the owner. A response that challenged her to a “redo.” Now THIS is how you handle customer service. We’ve taken note.
How to Build an Iconic Brand.

How to Build an Iconic Brand.

Our agency’s talent helped turn The Ritz-Carlton into an iconic brand. A brand synonymous with luxury. Understandings from this great project permeate GRM’s culture. Insights from this campaign are foundational the ethos of Zealotry Marketing.
How do you Say 5-Diamond Service?

How do you Say 5-Diamond Service?

For Halekulani – a top-rate Hawaiian resort – it meant less copy. More visual. And personalized communications at every touch point.  
Looking Good. In More Ways Than One.

Looking Good. In More Ways Than One.

Thanks to client, Milani Cosmetics, our female staffers’ nails have never looked better. In turn, Milani’s online results have never been better. The Milani and GRM online team have turned some impressive numbers so far this year:
  • 122% year-over-year increase in online sales
  • 35% year-over-year increase in website traffic
  • nearly 100,000 new followers in social media
A bank about relationships should really reflect that in their website

A bank about relationships should really reflect that in their website

Old school: Ad campaign. New school: Online graphics. Correct school: Compelling visuals that tell the story. In all media. What better way to convey that your bank makes office calls then to show it? This series so well-liked, the bank’s clients asked for their own copies.
Ignite the passions and watch your brand become viral.

Ignite the passions and watch your brand become viral.

From a staid, governmental sounding brand (Juvenile Justice Foundation) to a completely new name (youthSpark) and look that excites its zealots and builds the rally cry for abused youth. “There is no more meaningful work that the FBI participates in than rescuing children,” James Comey FBI Director. Nor for GRM.
Visuals captivate in a way that words can never express.

Visuals captivate in a way that words can never express.

Transformed this fledging organization – CURE Childhood Cancer – into the look of a leader. The results: from 5,000 to 110,000 followers and from $850k to more than $4 million in donations annually. Gained the attention of supporters, key bloggers, the media and yes, key donors. Kristin Connor, Executive Director: “SOOOOO much credit has to be given to the incredible marketing effort we have staged with GRM… you HAVE to feel proud. Your work is making SUCH a difference in the lives of many.”  Humbled, that is all.
If your brand is not current, then you are losing zealots.

If your brand is not current, then you are losing zealots.

Often, less is more. In life, in marketing and in communicating a zealotry experience. Especially when you really zero in on the right target audience. It translated to increased ADR and REVPAR for Daufuskie Island Resort.
A brand should be big enough to grow. And inspire.

A brand should be big enough to grow. And inspire.

Outgrew their geography. Outgrew their business plan. From Fayette Youth Protection Home (yep, that’s a mouthful) to Bloom. Now, a name that allows room to grow and be the leading foster parenting organization in the state of Georgia.
Social Media doesn’t sell? We beg to disagree.

Social Media doesn’t sell? We beg to disagree.

Swoozie’s has largely restaged their business from traditional retail to online, with social media the primary driver. Two straight years approaching 60% year-over-year increase in online sales. Hm. How’s that social media working for you? The key to building followers? #brandengagement
It really is simple. Everyone wants more zealots.

It really is simple. Everyone wants more zealots.

Mauna Lani Resort was caught in the sea of seasonal promotions that created a negatively-spiraling, price-driven perception. GRM repositioned the brand by taking advantage of a natural and historical perspective: the resort resided on the land that served as the retreat of ancient kings. I mean, it can’t get much more authentic Hawaii than that. By connecting the heritage of ancient kings to the brand experience, Mauna Lani ignited the passion of seasoned, upscale travelers. The result: 5 straight years of increasing ADR, occupancy rates and overall sales. People will pay for an authentic experience that is correctly woven through branding.
A little humor often makes a harder-hitting point.

A little humor often makes a harder-hitting point.

People get excited about cars, not always so much about the dealer. Our team has helped Allan Vigil Dealerships gain a top following among Ford and Lincoln dealers in the region. Our hospitality background attracted them. Their integrity and desire to do business differently than other dealers interested us. Sales are up. So is our passion for the Vigil family.